Paychex Europe Germany GmbH is seeking a Marketing Manager to bolster its team, with the position open in Hamburg, Berlin, Rostock, or as a remote role. The company, a leading provider of payroll and HR solutions in Germany, currently serves over 6,000 businesses.
The role, as outlined in job postings on Kalaydo and Paychex’s career site, focuses on B2B marketing, field marketing and demand generation. The successful candidate will be responsible for the strategic and operational implementation of integrated campaigns, encompassing both online and offline events, digital initiatives, and content creation. The primary objectives are lead generation and pipeline growth, achieved through close collaboration with the Sales and Sales Development teams.
Paychex Europe Germany GmbH is part of Paychex Europe, the European arm of the US-based HR and payroll provider, Paychex, Inc. The European organization also includes Paychex Europe Denmark (formerly Lessor Group), a prominent payroll and HR software provider in Northern Europe, and Emply, a cloud-based recruitment and talent management solution. This structure allows Paychex to offer a broad suite of HR and payroll services across the continent.
The company emphasizes its commitment to providing flexible and scalable solutions tailored to the needs of its clients. With over 50 years of experience and a workforce exceeding 200 employees, Paychex Europe Germany GmbH positions itself as a reliable and legally compliant partner for businesses navigating the complexities of German payroll and HR regulations.
The Marketing Manager position requires a candidate who is both creative and data-driven. The role demands the ability to develop innovative concepts and translate them into measurable results. A strong understanding of digital marketing techniques and a proven track record in lead generation are essential. The company is looking for someone who can effectively integrate various marketing channels to maximize impact.
The search for a Marketing Manager reflects Paychex Europe’s continued investment in its German operations. The company’s expansion within the German market, serving a substantial client base of over 6,000 businesses, underscores the growing demand for its payroll and HR services. The availability of remote work options alongside locations in Hamburg, Berlin, and Rostock suggests a flexible approach to talent acquisition and a commitment to attracting skilled professionals from across Germany.
Paychex Europe’s broader strategy involves leveraging its diverse portfolio of companies – Paychex Inc., Paychex Europe Denmark, and Emply – to provide a comprehensive range of HR solutions. This integrated approach allows the company to cater to the evolving needs of businesses, from core payroll processing to advanced talent management capabilities. The Marketing Manager role is critical in communicating this value proposition to potential clients and driving adoption of Paychex’s suite of services.
The company’s focus on demand generation highlights the importance of proactive marketing in securing new business. By generating qualified leads and nurturing them through the sales pipeline, Paychex aims to accelerate revenue growth and strengthen its market position. The role requires a deep understanding of marketing automation tools and techniques, as well as the ability to analyze campaign performance and optimize for maximum ROI.
The job posting, also visible on Remotely.de and LinkedIn, indicates a current and active recruitment effort. The company is actively seeking candidates to fill this key position within its marketing team, signaling a positive outlook for its continued growth and success in the German market.
Paychex Europe Germany’s position as a leading provider in a competitive market requires a sophisticated marketing strategy. The Marketing Manager will play a pivotal role in shaping and executing that strategy, driving lead generation, and ultimately contributing to the company’s continued success in delivering payroll and HR solutions to businesses across Germany.
