Amarillo, Texas-based musician Hayden Pedigo has signed with Sub Pop Records, marking a significant moment for the avant-garde artist whose work spans music, performance art, and even a foray into local politics. The announcement, made on , was accompanied by the release of Pedigo’s decidedly unconventional recording contract, a move that underscores his unique artistic approach.
The contract, shared by both Pedigo and Sub Pop, details a series of stipulations that are as playful as they are specific. Beyond the standard agreements, it includes a payment of “777 Gorgeous Dollars,” a lifetime supply of passes to “Ol’ Bernard’s Roller Rink &. Organ Honkers,” and ownership of a one-foot plot of land at Village Lake, a body of water with a past life as “Alcohol and Drug Abuse Lake” in Richland County, South Carolina. Perhaps most notably, the contract explicitly prohibits Sub Pop from requesting Pedigo perform covers of Def Leppard, Dokken, The Doors, Van Halen, or Tank Top Party Lads.
“I signed with @subpop!!! The greatest label on earth! I can’t explain to y’all how excited I am to be working with them!” Pedigo exclaimed on Instagram. He added that he is currently working on his next full-length album, promising “a lot of exciting things” to come.
Pedigo’s journey to Sub Pop is anything but typical. As detailed in a article in the New York Weekly Times, he’s been described as a “man, myth, master of disguise; un-picker, finger-picker, absurdist, perfectionist.” His background is remarkably diverse, encompassing a run for Amarillo City Council (documented in the film Kid Candidate) and a reputation as an innovator within the instrumental music genre. He’s known for blending elements of American primitive guitar, ambient soundscapes, and avant-garde experimentation, often drawing inspiration from his upbringing in the Texas Panhandle.
His previous albums, including Letting Go (2021) and The Happiest Times I Ever Ignored (2023), released on Mexican Summer, established him as a distinctive voice in independent music. His most recent release, I’ll Be Waving as You Drive Away (2025), was lauded by Pitchfork as an “intentionally maximalist, genre-resistant work of warped instrumental Americana.” This album, and his overall body of work, demonstrates a willingness to challenge conventional musical boundaries.
The signing with Sub Pop represents a significant step for Pedigo, providing him with a platform to reach a wider audience while maintaining his artistic independence. Sub Pop, known for its history of supporting innovative and unconventional artists – from Nirvana to The Postal Service – seems a natural fit for Pedigo’s unique vision.
Beyond the album work, Pedigo’s creative endeavors extend to radio. Sub Pop announced that he will host a four-month-long NTS residency titled Amarillo Highway With Hayden Pedigo, beginning on . This residency will likely provide a further outlet for his eclectic tastes and artistic explorations.
Pedigo’s upcoming live performances include a headlining show on , at St. John’s Lutheran Church in Brooklyn, New York, as well as appearances at the Big Ears Festival in Knoxville, Tennessee on , and the Rewire Festival in The Hague, Netherlands from to , 2026. These performances promise to showcase his captivating live presence and experimental musical style.
The Sub Pop deal isn’t just a career milestone for Pedigo; it’s a statement about the evolving landscape of independent music. In a world increasingly dominated by algorithmic playlists and genre homogenization, Pedigo’s embrace of the unconventional – both in his music and his contractual agreements – feels particularly resonant. His ability to seamlessly blend artistic experimentation with a playful, self-aware sensibility positions him as a compelling figure in contemporary music, and his partnership with Sub Pop suggests a future filled with intriguing and unpredictable creative output.
