Samsung Launches Global 3D Billboard Campaign Teasing Next-Generation Galaxy AI
Samsung is embarking on a large-scale marketing campaign to preview its upcoming advancements in artificial intelligence, dubbed Galaxy AI. Starting , the company has begun deploying 3D video billboards in 17 major cities around the world, offering a glimpse of the creative capabilities powered by the next iteration of Galaxy AI. The campaign culminates with the Galaxy Unpacked event on .
The billboards aren’t showcasing the physical design of new devices. Instead, Samsung is focusing on demonstrating the functionality of Galaxy AI, specifically its creative tools. The intent is to highlight how the technology can enhance the user experience, particularly in the realm of content creation. This approach suggests a significant emphasis on AI-driven features as a key differentiator for Samsung’s upcoming products.
A Global Showcase of AI Capabilities
The 3D billboards are appearing in prominent locations across the globe, including Los Angeles (The Moxy and Downtown locations), London (Piccadilly and Outernet Now Vista), Warsaw (Marriott), Jeddah (King’s Tower), Hong Kong (Entertainment Building), Chengdu (Tai Koo Li), Shanghai (Paramount), Taipei (Light Corner), Melbourne (Emporium), Bangkok (The Panoramix CTW), Ho Chi Minh City (Sunwah Tower), Kuala Lumpur (Elite Pavilion), Tokyo (Omotesando and Shibuya Station Front), and Seoul (K-POP Live at Coex and KT square). This widespread deployment indicates a substantial investment in marketing and a desire to reach a broad international audience.
The choice of locations is also noteworthy. Many of the sites are known for their high foot traffic and visibility, maximizing the impact of the 3D displays. The selection of cultural hubs like K-POP Live at Coex in Seoul and Shibuya Station Front in Tokyo suggests Samsung is targeting demographics interested in cutting-edge technology and creative expression.
Galaxy Unpacked 2026: A Live Stream Event
Samsung plans to stream the Galaxy Unpacked event live on its official website (Samsung.com), Samsung Newsroom, and Samsung’s YouTube channel. The event is scheduled to begin at on , which translates to , , , and . This multi-platform approach ensures accessibility for a global audience.
The company is encouraging interested parties to visit news.samsung.com/global for further teasers and updates leading up to the event. This dedicated newsroom provides a central hub for information about the upcoming launch.
Context: Samsung and the Rise of AI in Mobile
Samsung’s aggressive push into AI is part of a broader trend within the mobile industry. Companies are increasingly integrating AI capabilities into their devices to enhance features like camera performance, voice assistance, and personalized user experiences. Samsung has already demonstrated its commitment to AI with previous Galaxy AI features, and this campaign signals a significant escalation of those efforts.
The focus on creative tools suggests Samsung is aiming to position Galaxy AI as a platform for empowering users to express themselves and create content more easily. This aligns with the growing demand for mobile content creation and the increasing importance of visual communication. The 3D billboard campaign is a bold attempt to capture attention and generate excitement around these new capabilities.
Recent reports indicate the upcoming Galaxy S26 series will be central to this AI push. While details remain limited, the S26 is expected to feature significant improvements in computational photography and AI integration. The marketing campaign, serves as a prelude to a major product launch that could redefine Samsung’s position in the competitive smartphone market.
