Apple is streamlining its iPhone lineup, discontinuing the iPhone 12 and iPhone 13 series as of . This move, part of a regular cycle of product rationalization, signals a shift in Apple’s strategy and impacts consumer choices within the Apple ecosystem.
The Discontinued Models
The cull includes all models within the iPhone 12 family: the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. These devices, originally launched in , were notable for introducing 5G connectivity and the Super Retina XDR display to a wider audience. Also removed from direct Apple sales are the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. The iPhone 13 series was superseded by the iPhone 15.
This isn’t an isolated event. Apple previously discontinued the iPhone 11 series and the iPhone XS series at the end of last year with the introduction of the iPhone 15, further consolidating its product offerings. The removal of the iPhone 13 series specifically is likely to signal the end of the “iPhone mini” line, according to observations within the Apple community.
Why Apple Discontinues Older Models
Apple’s decision to discontinue these models isn’t surprising. It’s a standard practice for technology companies to phase out older products as newer generations are released. This serves several strategic purposes. First, it simplifies the company’s product portfolio, making it easier for consumers to navigate the available options. A leaner lineup allows Apple to focus marketing and support resources on current-generation devices.
Second, discontinuing older models helps to maintain clear distinctions between price points and feature sets. By removing models that might compete directly with newer, more profitable devices, Apple encourages consumers to upgrade to the latest technology. The company aims to ensure that consumers aren’t purchasing older models that offer similar performance to newer ones, maximizing sales figures for its current iPhones.
Third, it allows Apple to manage its supply chain more efficiently. Focusing production on a smaller number of models reduces complexity and costs. This is particularly important given the global challenges in semiconductor availability and logistics.
What This Means for Consumers
While these iPhones are no longer available directly from Apple, they will likely remain available through third-party retailers and the used market for some time. This provides consumers with more affordable options, but also introduces potential risks. Purchasing from third-party sellers may not offer the same level of warranty support or quality assurance as buying directly from Apple.
The discontinuation of the iPhone 12 and 13 series also impacts the availability of accessories and software updates. While Apple typically provides software support for several years after a device is discontinued, the length of support can vary. Consumers considering purchasing these older models should factor in the potential for limited future software updates and accessory availability.
The Current iPhone Lineup
As of , Apple’s current iPhone lineup includes the iPhone 15 series, the iPhone 14 series, and the iPhone SE (3rd generation). This tiered approach caters to a range of budgets and preferences. The iPhone SE offers an entry-level option, while the iPhone 14 and 15 series provide more advanced features and performance. The continued availability of older generations provides options for consumers who don’t require the latest technology or who have budget constraints.
Looking Ahead
With the anticipated release of the iPhone 16 less than a month away, further adjustments to Apple’s iPhone lineup are expected. It’s reasonable to anticipate that the iPhone 14 series may also be discontinued at that time, continuing the cycle of product rationalization. The ongoing trend suggests Apple will continue to refine its product offerings, focusing on its latest innovations and maintaining a streamlined portfolio.
The removal of the “mini” versions with the iPhone 13 series suggests Apple is moving away from smaller-screened iPhones, potentially focusing on larger displays and more advanced features in future models. This shift reflects evolving consumer preferences and the increasing demand for larger screens for media consumption and productivity.
