Jon Hamm’s enthusiastic fandom of Bad Bunny has become a notable cultural phenomenon, extending beyond concert attendance and into the digital realm. While initially observed at Bad Bunny’s Apple Music Halftime show and his Puerto Rico residency, Hamm’s appreciation for the artist has sparked a viral trend, unexpectedly boosting a 2009 electronic dance music (EDM) track by Kato.
The initial wave of attention stemmed from videos circulating online – notably on platforms like TikTok and Instagram – showing Hamm dancing and singing along to Bad Bunny’s music during the Puerto Rico residency, “No Me Quiero Ir de Aquí.” A video shared by TODAY’s Executive Editor, Arianna Davis, captured Hamm visibly enjoying the performance, sporting a black-and-white printed shirt, bucket hat, and matching shorts. Bad Bunny himself acknowledged Hamm’s presence, stating he saw the actor “lit” at the concert and was “happy that he went and he had fun.” This wasn’t a fleeting appearance; reports indicate Hamm is a frequent attendee at Bad Bunny’s performances.
However, the connection between Hamm and Bad Bunny took an unexpected turn when a TikTok meme featuring Hamm dancing resurfaced a 2009 track by Kato. According to reporting by Rolling Stone, the meme’s popularity led to a global viral hit for the previously obscure EDM song. This illustrates the power of social media and celebrity endorsements to breathe new life into older content, and the unpredictable nature of virality in the digital age.
The phenomenon isn’t limited to TikTok. Instagram is also filled with short videos tagged with “jon hamm dancing to bad bunny,” demonstrating the widespread interest in the actor’s enthusiastic support of the artist. This cross-platform visibility underscores the reach of the meme and its impact on both Bad Bunny’s fanbase and a broader audience.
Bad Bunny’s Puerto Rico residency, which began in , has proven to be a significant economic driver for the island, generating over $200 million in revenue. The artist emphasized the importance of showcasing Puerto Rican culture and addressing both the positive and challenging aspects of life on the island. He described the experience as “magical” and expressed his appreciation for being able to perform in his “house” with his family and avoid the constant travel associated with touring.
The residency has attracted a diverse range of celebrities, including LeBron James, Ricky Martin, and Austin Butler, further amplifying its cultural significance. Bad Bunny’s ability to draw such high-profile attendees speaks to his growing influence and the appeal of his music and performances.
The Sun reported on , that observers were “happy with the performance,” noting Hamm’s genuine enthusiasm. The article highlighted that Hamm is, in fact, a dedicated fan of Bad Bunny, attending “damn near every concert that Bad Bunny performs at.” This dispels any notion that his appearances are merely for publicity and reinforces the authenticity of his support.
The intersection of a Hollywood actor, a global music superstar, and a resurrected EDM track highlights the increasingly interconnected nature of entertainment and the power of social media to shape cultural trends. Jon Hamm’s visible enjoyment of Bad Bunny’s music has not only provided a boost to the artist’s popularity but has also unexpectedly propelled a relatively unknown song into the global spotlight, demonstrating the unpredictable and often serendipitous nature of viral success in the digital age. The situation also underscores the enduring appeal of live music experiences and the economic benefits they can bring to local communities, as evidenced by the significant revenue generated by Bad Bunny’s residency in Puerto Rico.
