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- This report details the integration of DoubleVerify (DV) technology with Pinterest, focusing on ad verification and measurement.
- DoubleVerify is a leading software company specializing in digital media measurement, data analytics, and verification.
- Detail: DV's technology scans digital content to identify and mitigate risks such as fraud, inappropriate content, and low viewability.
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This report details the integration of DoubleVerify (DV) technology with Pinterest, focusing on ad verification and measurement. The provided source code snippet indicates the presence of DV tags on Pinterest,suggesting a partnership aimed at enhancing ad quality and transparency.
DoubleVerify (DV): Overview
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DoubleVerify is a leading software company specializing in digital media measurement, data analytics, and verification. It provides solutions to ensure ad quality, brand safety, and performance for advertisers.
Detail: DV’s technology scans digital content to identify and mitigate risks such as fraud, inappropriate content, and low viewability. This helps advertisers ensure their ads are seen by real people in safe and brand-suitable environments. DV operates globally and works with a wide range of publishers and advertisers.
Example or Evidence: In their Q3 2023 earnings report, DoubleVerify reported a 25% year-over-year increase in revenue, demonstrating the growing demand for ad verification services. Source: DoubleVerify Investor Relations
DV Fraud Protection
DV Fraud Protection identifies and filters out fraudulent traffic, ensuring advertisers onyl pay for genuine impressions.
Detail: this includes detecting bot traffic, click farms, and other forms of ad fraud. DV uses a combination of machine learning algorithms and human analysis to identify and block fraudulent activity.
Example or Evidence: According to a 2023 report by White Ops (now HUMAN Security), ad fraud cost advertisers an estimated $68 billion globally in 2022. Source: HUMAN Security – the economic Cost of Ad Fraud Report 2023. DV’s solutions directly address this issue.
Pinterest: Advertising Platform
Pinterest is a visual finding engine used by millions of people to find ideas for their lives, including recipes, home decor, style inspiration, and more. It also functions as an advertising platform.
Detail: Advertisers on Pinterest can target users based on their interests, demographics, and behaviors. Pinterest offers various ad formats, including promoted pins, promoted video pins, and collection ads. The platform’s visual nature makes it particularly effective for brands focused on lifestyle and consumer products.
Example or Evidence: As of Q3 2023, Pinterest reported 482 million monthly active users globally. Source: Pinterest Investor Relations – Q3 2023 Results
Pinterest Brand Safety
Pinterest prioritizes brand safety for advertisers, aiming to create a positive and secure advertising habitat.
Detail: Pinterest has policies in place to prevent ads from appearing alongside inappropriate or harmful content. These policies cover topics such as hate speech,violence,and sexually suggestive material. The integration with DoubleVerify further strengthens these efforts.
Example or Evidence: Pinterest’s Advertising Standards explicitly prohibit ads that promote illegal activities or harmful products. Source: pinterest advertising Standards
DoubleVerify and Pinterest Integration
The integration of DoubleVerify with Pinterest,as evidenced by the provided code snippet,aims to provide advertisers with enhanced transparency and control over their ad campaigns on the platform.
Detail: The `dvtag` in the code indicates the implementation of DoubleVerify’s ad verification technology. This allows DV to monitor ad viewability, brand safety, and fraud prevention in real-time on Pinterest. Advertisers can then use this data to optimize their campaigns and ensure they are achieving their desired results.
Example or Evidence: doubleverify announced its partnership with Pinterest in November 2023, highlighting the commitment to providing advertisers with a safer and more effective advertising experience.