Absolut Vodka Glow Effect Bottles Festival Campaign
Absolut Vodka Partners with Tomorrowland for Groundbreaking Limited-Edition Bottle Collection
Table of Contents
Absolut Vodka, a renowned name in the spirits industry and part of The Absolut Group based in Stockholm, Sweden, has announced an unprecedented collaboration with Tomorrowland, the world-famous electronic music festival. This partnership marks Absolut’s first-ever limited-edition bottle collection created with a music festival, featuring a unique bottle design inspired by Tomorrowland’s 2025 fantasy theme, “Orbyz.”
A Fusion of Artistry and Electronic Music Culture
the collaboration sees Absolut working directly with Tomorrowland’s main stage design team to conceptualize three distinct bottle designs. This unique approach ensures that the bottles not only represent the festival’s aesthetic but also embody its spirit of fantasy and innovation.the “Orbyz” theme is brought to life through an exterior glow affect on the bottles, offering consumers a visually captivating experience that extends beyond the liquid within.
Unveiling the ”Orbyz” Collection: A First for Absolut
Deb Dasgupta, Global VP Marketing at Absolut Vodka, highlighted the significance of this partnership. “This is the first ever limited-edition collection created with Tomorrowland, or any other music partnership for that matter for Absolut,” Dasgupta stated. “what’s more, for the first time, we’ve worked directly with Tomorrowland’s iconic mainstage design team to co-create three bold bottle designs.”
Furthermore, Absolut has achieved another first by being the inaugural brand to interpret and reveal Tomorrowland’s annual mainstage theme on a commercial product before the festival itself. This exclusive reveal underscores the depth of the partnership and the shared commitment to innovation.
Innovative Design Features: Bringing ”Orbyz” to Life
Each bottle in the limited-edition collection boasts a sophisticated design, featuring a 360-degree screen-printed graphic enhanced with frost glow and metallic inks. These elements are meticulously chosen to amplify the “Orbyz” fantasy theme, creating a truly immersive visual experience for consumers.
The Science Behind the Glow: Frost Glow and UV Reactivity
The distinctive frost glow effect is achieved through a specialized color property that becomes more pronounced under specific lighting conditions. “the effect is in the color. It is the same effect that you have on printed emergency exit signs,” explained Dasgupta. “They are charged when exposed to light, most effectively under UV-light, and than they glow for a limited amount of time in darkness. Under a blacklight they will glow constantly.” This innovative submission of ink technology ensures the bottles capture the magical essence of Tomorrowland.
A meaningful Partnership: Unity and Creativity
Debby wilmsen,spokesperson for Tomorrowland,expressed enthusiasm for the collaboration,emphasizing its significance for both brands. “This is the first time Tomorrowland’s global theme has been used on a partnership bottle, signifying the continued strength of our partnership,” wilmsen commented. ”A true collaboration between the creative masterminds at Absolut and tomorrowland, we’re excited to be launching three limited-edition bottles this year, inviting consumers around the world to step into the Tomorrowland universe and discover the untold stories of unity and creativity through the intricate, showstopping designs.”
This partnership between absolut Vodka and Tomorrowland represents a pioneering step in brand collaborations,merging the worlds of premium spirits and global music festivals to create a collectible item that celebrates artistry,innovation,and shared experiences.