Ace Partnership: Yanghe Group and Chinese Tennis Association Unite to Serve Up a Brighter Future
On October 31, 2024, the strategic cooperation press conference between Yanghe Co., Ltd. and the China Tennis Association was grandly held in the capital banquet hall on the third floor of Renaissance Beijing R&F Hotel. The formal signing of the strategic cooperation agreement at the press conference marks the beginning of a new chapter in the cooperation between the two parties. In the future, Yanghe Holdings and the China Tennis Association will work together to contribute more to the development of China’s tennis industry. In addition to the signing ceremony, the Dream Blue Handicraft Class·Times Dream Network 2024 Tennis City Grand Prix was also officially launched at the press conference. Various exciting activities such as round-table salons, gift exchanges, and dinners were also held.
The press conference was hosted by well-known tennis media person Hu Litao, including Wan Jianbin, deputy director of the Tennis Management Center of the State Sports General Administration and vice chairman of the Chinese Tennis Association, Chen Fuya, vice chairman of the board of directors of Yanghe Co., Ltd. and secretary of the group trade party committee, and Zheng Zheng, vice chairman of the Chinese Tennis Association Jie and dozens of other leaders and industry guests attended the press conference and related activities. In his speech, Vice Chairman Wan Jianbin reviewed the tremendous development that China’s tennis has achieved in 2024 in the Olympic Games, professional tennis, and hosting events. He also affirmed Yanghe’s great efforts in the development of China’s tennis in recent years. .
“In recent years, Yanghe Co., Ltd. has used tennis as a media to continuously deepen tennis marketing through a variety of innovative methods, actively supports China Tennis Tour and other China Tennis Association brand events, and creates independent IP events such as the Dream Network City Grand Prix. At the same time, The Dream Blue Tennis Center has also been established in Nanjing.” Vice Chairman Wan Jianbin expressed his appreciation for the cooperation between the two parties. Full of confidence, “Both parties will work hand in hand to fully activate the mutual empowerment of Chinese brands and tennis projects, multi-dimensionally release the development potential of the tennis population and sports lifestyle, jointly promote a new journey of high-quality development of China’s tennis industry, and work together to develop a brand with Chinese characteristics.” The development path of tennis and contribute to the construction of a strong sports country.”
Chen Fuya, Vice Chairman of the Board of Directors of Yanghe Co., Ltd. and Secretary of the Group’s Trade Party Committee, said in his speech that Yanghe now not only has the competitive strength of the rapid development of the enterprise, the product advantage of being the largest brewer, and the quality confidence of the soft old wine reserve, but also has With a strong future for international development, he is also full of confidence in the cooperation between the two parties. In anticipation, “We will always adhere to the principle of using wine as a matchmaker and dream culture as a bond, actively deepen cooperation and exchanges with tennis colleagues, and jointly start a new journey of pursuing dream tennis. I also believe that under the leadership of the Chinese Tennis Association and our With joint efforts, Yanghe and China Tennis will surely be able to create a better future together.”
The roundtable meeting after the signing ceremony was chaired by Zhang Qing, chief brand management expert of the China Sports Economic Research Center and chairman of Key Way. Vice Chairman Wan Jianbin and Vice Chairman Zheng Jie met with the General Manager of Yanghe E-commerce Operation Center and the Brand Promotion Department Minister Liu Congcong shared his insights on the important value of the cooperation between Yanghe Holdings and the Chinese Tennis Association, the company’s focus on tennis, and the beautiful tennis lifestyle. They also conducted in-depth exchanges, which benefited all the guests. shallow.
Subsequently, the guests also jointly launched the Dream Blue Handicraft Class·Times Dream Network 2024 Tennis City Grand Prix. This Grand Prix will bring together outstanding players from various cities. Yanghe shares hope that through this event, it will build a platform for people who love tennis A broad stage gives everyone the opportunity to fight for their dreams together, making it not only a sports event, but also a journey to pursue excellence, and a collision of dreams and passion. With the Dream Blue · Handicraft Class, it presents a “very special event”. The extraordinary taste and texture of “Heritage Handmade, Authentic Vintage” coincide with each other.
During the exchange of gifts, Chen Fuya, on behalf of Yanghe Co., Ltd., presented to the China Tennis Association Dream Blue·Fengtan Wine, which was designed with the two core attributes of “scarcity and collection”. Its appearance represents the high-spirited and upward zodiac dragon. The momentum and spirit also contain the auspicious meaning of Yanghe shares accompanying China’s tennis to soar through the clouds. Vice Chairman Wan Jianbin presented the Chinese national team’s Olympic jersey. The exchange of gifts is not only the transfer of items, but also the exchange of emotions and the expression of one’s heart. It represents the strategic cooperation and progress between the two parties in the future.
The full launch of the strategic cooperation between Yanghe Co., Ltd. and the Chinese Tennis Association will become an important milestone in Yanghe’s corporate strategy. In the future, both parties will work together to fully activate the cooperation momentum between Chinese brands and Chinese tennis, and welcome a better Chinese tennis in unity and progress. future. Next, the Dream Blue Handicraft Class·Times Dream Network 2024 Tennis City Grand Prix will be held in 8 cities, which will bring a tennis feast to the majority of tennis enthusiasts.
Editor in charge: Ke Peng