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Egyptian Minister of Tourism Announces New Initiatives to Boost Sector
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Cairo, Egypt – september 19, 2025 – Egypt’s Minister of Tourism, Ahmed El-Sayed, today unveiled a series of new initiatives aimed at revitalizing the country’s tourism sector, which has faced challenges in recent years. The declaration, made during a press conference in Cairo, outlines plans for infrastructure improvements, marketing campaigns, and streamlined visa processes.
Details of the Announcement
Minister El-Sayed detailed a comprehensive plan encompassing several key areas. These include a 500 million Egyptian Pound investment in upgrading tourism infrastructure at key sites like the Giza pyramids and Luxor Temple (Al-Masry Al-Youm). The Minister also announced a new international marketing campaign, “Experience Egypt,” targeting key markets in Europe, North America, and Asia.
A significant component of the plan is the simplification of the visa application process for tourists from several countries. The Ministry intends to introduce an e-visa system for eligible nationalities, reducing processing times and making it easier for visitors to enter Egypt. This is expected to be rolled out by january 2026.
Key Initiatives Breakdown
| Initiative | Description | Estimated Cost | Timeline |
|---|---|---|---|
| Infrastructure Upgrades | Renovations and improvements at major tourist sites. | 500 million EGP | Ongoing (2025-2027) |
| “Experience Egypt” Campaign | International marketing campaign targeting key tourism markets. | 200 million EGP | October 2025 - December 2026 |
| E-Visa System | online visa application system for eligible nationalities. | 50 million EGP | Launch: January 2026 |
Impact on the Egyptian Economy
The tourism sector is a vital contributor to Egypt’s GDP, accounting for approximately 12% of the country’s economic output in 2024 World Bank Data. The ministry projects that these initiatives will lead to a 25% increase in tourist arrivals over the next two years, generating an additional 1 billion USD in revenue.
the initiatives are also expected to create thousands of new jobs in the tourism and hospitality industries, providing a boost to employment rates.