Czech television station Prima is expanding its programming with a new talk show format hosted by Slovakian television personality Adela Vinczeová, signaling a strategic move to attract a broader audience and leverage Vinczeová’s established brand. The show, tentatively titled “U Adely” (At Adela’s), is initially planned for a streaming platform launch before a potential broadcast on Prima’s main television channel.
Vinczeová’s move to Prima follows a period of transition after departing from both Markíza and STVR in Slovakia. She initially continued her talk show, “Trocha inak s Adelou” (A Little Different with Adela), in an online format. The opportunity with Prima represents a return to traditional television for the prominent moderator, and a significant win for the Czech broadcaster.
While details surrounding the show’s content remain limited, Prima’s Head of PR, Blanka Bumbálková, indicated in December 2025 that the station views Vinczeová’s participation as a “pleasant enrichment of the format.” Bumbálková also left the door open for further collaboration, stating that the possibility of future projects was “definitely not excluded.” This suggests Prima is considering Vinczeová as a key asset in its programming strategy.
Vinczeová initially tested the waters with Prima through a guest appearance on the show “Inkognito,” a Czech celebrity guessing game. Her performance was well-received, prompting further discussions about a more permanent role. The initial engagement with “Inkognito” appears to have served as a trial run, allowing both parties to assess the potential for a longer-term partnership.
The decision by Prima to launch “U Adely” on a streaming platform first is a notable trend in the evolving media landscape. This strategy allows the broadcaster to gauge audience response and refine the format before committing to a potentially expensive television broadcast. It also caters to the growing demand for on-demand content and provides Prima with valuable data on viewer preferences.
The move also highlights the increasing cross-border collaboration within the Central European media market. Slovakian talent finding opportunities in the Czech Republic, and vice versa, is becoming more common as broadcasters seek to diversify their programming and attract new viewers. This trend is driven by linguistic similarities and a shared cultural context, making it easier for talent to transition between markets.
The financial implications of this deal for both Vinczeová and Prima are not publicly disclosed. However, securing a well-known personality like Vinczeová likely represents a significant investment for Prima, reflecting the value placed on established talent in a competitive television market. For Vinczeová, the deal provides a platform to expand her reach and potentially increase her earning potential.
The broader context of the Czech television market is one of increasing competition, with both public and commercial broadcasters vying for audience share. Prima, as one of the leading commercial stations, is actively seeking to differentiate itself through innovative programming and strategic partnerships. The addition of “U Adely” is part of this broader effort to strengthen its position in the market.
the Czech Republic is experiencing growth in its streaming services, with both local and international players competing for subscribers. Prima’s decision to launch “U Adely” on a streaming platform demonstrates an understanding of this evolving landscape and a willingness to adapt to changing consumer habits. This dual-platform approach – streaming first, then potentially broadcast – allows Prima to maximize its reach and cater to a wider range of viewers.
The success of “U Adely” will likely depend on its ability to attract a loyal audience and generate positive critical reception. Vinczeová’s established reputation as a skilled interviewer and engaging personality will be crucial in driving viewership. The show’s format and content will also play a key role in determining its long-term viability.
In related news, Lucie Výborná, a prominent figure at Czech Radio, is leaving the public broadcaster after 20 years to launch her own podcast. , Czech Radio confirmed Výborná’s departure, citing her desire to pursue a solo career in podcasting. This mirrors a trend of established media personalities venturing into independent content creation, further disrupting the traditional broadcasting landscape.
