ADI & Silverstone Lap of Lights Festive Trail Relaunch
- Here's a summary of the provided text, focusing on the key information:
- Silverstone has a long-standing partnership with ADI (since 2015) to improve the fan experience at major events, including the Formula 1 British Grand Prix (which saw a record...
- * Lap of Lights: A festive event featuring interactive elements like an AI "Santa Cam",quizzes,and a dedicated radio station (ELF FM).
Here’s a summary of the provided text, focusing on the key information:
Silverstone and ADI Partnership Enhances Fan Experience
Silverstone has a long-standing partnership with ADI (since 2015) to improve the fan experience at major events, including the Formula 1 British Grand Prix (which saw a record 500,000 spectators in 2025).
Key Features & Initiatives:
* Lap of Lights: A festive event featuring interactive elements like an AI “Santa Cam”,quizzes,and a dedicated radio station (ELF FM).
* Creative Content: ADI’s team created over 100 bespoke videos and animations, incorporating Formula 1 stars, festive themes, and classic films.
* Expanding Infrastructure: ADI has expanded its site-wide solutions, adding entertainment stages and digital infrastructure to meet growing demand.
The partnership aims to continually enhance the fan experience at Silverstone events. The text is accompanied by two images showcasing the “Lap of Lights” event.