Adidas & Austin Kicking It: Gazelle Sneaker Collab

News Context

At a glance

Adidas Originals has collaborated with Kicking It, a sneaker ⁢hub powered by black creatives in Austin, Texas, to release the Live ⁤Music Gazelle sneaker.
The collaboration aims to capture Austin's ⁢spirit of individuality ("Keep Austin⁣ Weird") and the unifying power of music, even within a historically segregated city.

Expert Context – Robert Mitchell

Adidas Originals has collaborated with Kicking It, a sneaker ⁢hub powered by black creatives in Austin, Texas, to release the Live ⁤Music Gazelle sneaker.

Key Details:

Inspiration: Austin, Texas’s “Live Music Capital of⁣ the world” ⁢reputation and its blues culture.
Design: Suede upper in five shades⁢ of blue, red tongue, yellow Three Stripes, 512 lace charm, and “Austin” displayed on the back. The design references the entrance to ‍Antone’s Nightclub.
Unique Features: Embroidered guitar strings on the side (a key design element insisted upon by Naja Dorsey), and a stitched leather guitar pick.
Community Impact: A portion‍ of ⁤the proceeds will fund‍ scholarships, extending Kicking It’s existing community initiatives (food drives, giveaways, toy drives).
creative Director: naja Dorsey of Kicking ⁣It.

The collaboration aims to capture Austin’s ⁢spirit of individuality (“Keep Austin⁣ Weird”) and the unifying power of music, even within a historically segregated city.

Feature	Description
Model	Gazelle
Collaborators	Adidas Originals & Kicking It (Austin, TX)
Color⁣ Palette	Five shades of blue, red, yellow
key Design Elements	Embroidered guitar⁢ strings, stitched⁤ leather guitar pick, 512 lace charm
Charitable Component	Scholarship funding

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Adidas & Austin Kicking It: Gazelle Sneaker Collab

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