Adidas Named Official Sponsor of Union Jack Classic in London
- German sportswear manufacturer Adidas has agreed to serve as the official commercial partner, apparel supplier, and footwear provider for the upcoming Union Jack Classic, according to a report...
- The fixture will feature a Big 12 Conference matchup between the Kansas Jayhawks and the Arizona State Sun Devils.
- Under the commercial agreement reported by vergemagazine.co.uk, Adidas will supply the official uniforms for both the Kansas Jayhawks and the Arizona State Sun Devils.
German sportswear manufacturer Adidas has agreed to serve as the official commercial partner, apparel supplier, and footwear provider for the upcoming Union Jack Classic, according to a report by vergemagazine.co.uk. The landmark college football game is scheduled for Saturday, 19 September 2026, at Wembley Stadium in London, United Kingdom.
The fixture will feature a Big 12 Conference matchup between the Kansas Jayhawks and the Arizona State Sun Devils. According to vergemagazine.co.uk, the game marks the first time an NCAA Division I American college football game will be played in the UK.
Adidas Partnership Scope at Wembley Stadium
Under the commercial agreement reported by vergemagazine.co.uk, Adidas will supply the official uniforms for both the Kansas Jayhawks and the Arizona State Sun Devils. The sportswear brand already maintains existing apparel and footwear partnerships with both universities.
In addition to outfitting the competing student-athletes, Adidas will provide official apparel and footwear for event staff at Wembley Stadium. The brand will also maintain a visible commercial presence throughout the venue on game day, as detailed by vergemagazine.co.uk.
This collaboration with the Union Jack Classic flows naturally from that dedication, and we eagerly anticipate witnessing the enthusiasm that supporters bring to Wembley Stadium.
Jim Murphy, Senior Director of NCAA Sports Marketing at Adidas (via vergemagazine.co.uk)
Union Jack Classic co-founder and chief executive officer Brian Dubiski also addressed the commercial tie-up, noting the broader ambitions for the event. According to vergemagazine.co.uk, organizers intend for the showcase to encompass activities well beyond the game itself.
Having Adidas join us on that journey is incredibly exciting. They’re a brand that shares our passion for sport and innovation, and together we’re creating an experience that extends far beyond what happens on the field at Wembley.
Brian Dubiski, Union Jack Classic Co-Founder and CEO (via vergemagazine.co.uk)
Oxford Street Retail Activation and Fan Events
Ahead of the Saturday kickoff, the event will expand into central London with a retail takeover on Friday, 18 September 2026. According to vergemagazine.co.uk, Adidas will host a dedicated fan experience at its flagship store on Oxford Street.
Supporters will be able to purchase official event merchandise, including T-shirts, polos, tracksuits, and hoodies. The Oxford Street activation will also feature a pep rally complete with marching bands and cheerleaders from both Kansas and Arizona State, bringing traditional American college football pageantry to London, per vergemagazine.co.uk.
Long-Term Agreement and Ticket Information
The Union Jack Classic has secured a multi-year exclusive agreement with Wembley Stadium, establishing the venue as a permanent UK home for elite NCAA competition, according to vergemagazine.co.uk. General admission tickets, premium seating packages, and hospitality options are currently available for purchase through Ticketmaster.