Adobe Enhances Experience Platform with AI-Powered Agents

Updated June 09,2025
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Adobe has unveiled updates too its agentic functionality,featuring the new Product Support Agent. This AI agent offers an interactive method⁤ for marketing and customer experience professionals to diagnose and resolve issues within Adobe Experience platform applications. The declaration also includes the general availability of the data Insights Agent.

The Product⁤ Support‍ Agent aims to assist ⁣marketing and customer experience teams using Adobe Experience Platform applications by offering an interactive approach to troubleshooting‍ and escalating problems. It gathers relevant data, such as logs⁤ and user session details, to pre-fill support cases, ensuring critical facts is captured from the start. Users can also receive real-time⁣ updates on open tickets through the AI Assistant interface.

The Data Insights Agent allows users to query data using natural language to generate⁢ visualizations within Adobe Customer Journey Analysis. This simplifies insight generation for marketers, enabling them to make changes⁢ to previously built visualizations iteratively. Lokesh ⁣Alluri, digital and⁣ marketing analytics manager at Lenovo, noted that the Data⁢ Insights Agent will significantly reduce the time required to find and deliver actionable insights.

Adobe’s Data Insights Agent will be a major unlock for our organization, shortening the time it takes to find and deliver actionable insights. By streamlining time-intensive workflows, from reporting to forecasting, we can ensure that every stakeholder has timely data⁤ to drive initiatives that enhance customer satisfaction.

lokesh Alluri, digital and marketing analytics manager, Lenovo

What’s next

Adobe plans to continue expanding⁢ the capabilities⁢ of its AI agents, focusing ⁤on enhancing creativity and marketing execution to help teams work more efficiently. The company emphasizes that agentic AI is designed to ⁣work alongside human‍ experts, freeing them to focus on creative solutions and drive⁣ greater business impact.