AEW Viewership: Tony Khan on MAX Simulcast Impact | WWE News
- All Elite Wrestling is having a stellar year, according to President Tony Khan.He recently discussed AEW's performance in 2025,emphasizing the triumph of broadcasting concurrently on both cable and...
- Khan noted that the company's success in maintaining and growing its audience is due to its talented roster.
- Contrary to expectations that streaming would cannibalize cable numbers, Khan said AEW's cable audience actually increased after simulcasting began.
Tony Khan celebrates AEW‘s banner year, pinpointing the success of their dual broadcast strategy on cable and MAX. The primary_keyword viewership has surged in 2025, defying predictions, with both cable and streaming numbers flourishing. AEW expanded its reach, attracting a new audience through MAX simulcasting, according to Khan, accrediting the growth to its talented roster. contrary to common industry expectations, cable numbers climbed. News Directory 3 reports on the wrestling company’s strategic dominance. this strategy has solidified AEW’s position in the current wrestling climate.Discover what’s next as AEW aims to maintain its momentum.
Tony Khan Hails AEW’s Success With Dual Broadcast Strategy
Updated June 19, 2025
All Elite Wrestling is having a stellar year, according to President Tony Khan.He recently discussed AEW’s performance in 2025,emphasizing the triumph of broadcasting concurrently on both cable and the Max streaming platform. This dual-platform strategy has broadened AEW’s reach and unexpectedly boosted traditional cable viewership, Khan said.
Khan noted that the company’s success in maintaining and growing its audience is due to its talented roster. The AEW president believes the role of streaming has been key to their growth.
Contrary to expectations that streaming would cannibalize cable numbers, Khan said AEW’s cable audience actually increased after simulcasting began. He also noted the notable audience on Max each week.
“It feels like 2025 is, in a lot of ways, the best year we’ve had,” Khan said. ”We’re doing fantastic. This was a huge year for us. We grew the business so much with the simulcast. We brought in a new audience on MAX and streaming.”
What’s next
AEW plans to continue leveraging its dual-platform strategy and focus on showcasing its roster to further solidify its position in the professional wrestling landscape.