OpenAI’s Ive-Backed AI Device Faces Legal Battle and ‘Vaporware’ Accusations
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The secretive AI hardware venture spearheaded by OpenAI CEO sam Altman and Apple design legend Jony Ive is embroiled in a legal dispute and facing accusations of pursuing a non-existent product, even as Altman touts a revolutionary prototype. The company, tentatively named “io,” is attempting to distance itself from a startup called iyO, which alleges OpenAI poached talent and is developing a strikingly similar device.
The Battle Over “io” and a Vision for AI Interaction
Altman and Ive reportedly chose the name “io” two years ago, referencing “input/output” – the fundamental process of how computers receive and transmit facts. They secured the io.com domain in August 2023. the ambition, according to Altman, is to “create products that go beyond traditional products and interfaces,” forging “new ways for peopel to input their requests and new ways for them to receive helpful outputs, powered by AI.”
This pursuit places io in a crowded field. several startups have already attempted to create hardware for AI interaction, with limited success.Humane, for example, developed a wearable pin designed for voice interaction, but it received poor reviews and was ultimately acquired by HP after halting sales.
Altman, though, has hinted at a dramatically different outcome. He previously described a prototype Ive gifted him as “the coolest piece of technology that the world will have ever seen,” though that video has since been removed. The exact nature of the device remains shrouded in mystery.
What io Is Not – And the Legal Fallout
The ongoing lawsuit with iyO has forced OpenAI to reveal some details, specifically what the io device isn’t. according to a court declaration by OpenAI’s Chief Product Officer,Greg Tan,the device is “not an in-ear device,nor a wearable device.” This clarification came as io sought to differentiate itself from iyO’s own planned product.
The legal battle escalated after Tan revealed conversations with a former iyO engineer who expressed frustration with the startup’s “slow pace, unscalable product plans, and continued acceptance of preorders without a sellable product.” Tan concluded that iyO was essentially offering “vaporware” – advertising a product that doesn’t function as advertised - and actively avoided further engagement.
iyO alleges that OpenAI’s Head of Hardware, Andrew Sargent, met with Tan and gathered information about their technology. They claim to have confirmed Sargent’s meeting through investigators.
Accusations of Idea Theft and a History of Rejection
The dispute extends beyond the device’s form factor. Entrepreneur David Rugolo claims he pitched a similar concept to both Altman and Ive in 2022. He demonstrated his products to Altman’s venture capital firm, Apollo Projects, and Ive’s design firm, LoveFrom, but both firms declined to invest, stating they didn’t focus on consumer hardware.
“I feel kind of stupid now,” Rugolo told the Associated Press. “Because we talked for so long. I met with them so many times and demo’d all their people – at least seven people there. Met with them in person a bunch of times, talking about all our ideas.”
Rugolo’s experience raises questions about whether OpenAI and Ive are building upon previously rejected ideas. The combination of the lawsuit, accusations of vaporware, and claims of intellectual property infringement casts a shadow over the highly anticipated io project, leaving the tech world wondering if this venture will truly deliver on Altman’s bold promises.
