AI Devices: Big Tech’s Next Battleground
- OpenAI, the company behind ChatGPT, is collaborating with Jony Ive, the former Apple design head, to create a new gadget specifically for generative artificial intelligence (AI).The goal is...
- While AI capabilities are being integrated into various devices like eyewear, speakers, and smartphones, some beleive a completely new type of device is needed to fully realize the...
- OpenAI CEO Sam Altman has described a prototype from Ive as "the coolest piece of technology that the world will have ever seen," though details remain scarce.
Tech Giants Pursue the Ideal AI Device

OpenAI, the company behind ChatGPT, is collaborating with Jony Ive, the former Apple design head, to create a new gadget specifically for generative artificial intelligence (AI).The goal is to develop an irresistible device that makes interacting with AI as simple as talking to a friend.
While AI capabilities are being integrated into various devices like eyewear, speakers, and smartphones, some beleive a completely new type of device is needed to fully realize the potential of AI. Ive questioned whether current products are sufficient for connecting users to advanced technology.
OpenAI CEO Sam Altman has described a prototype from Ive as “the coolest piece of technology that the world will have ever seen,” though details remain scarce. Reports suggest the device will lack a screen and won’t be worn as a watch or brooch.
Kyle Li,a professor at The New School,notes that the limited integration of AI into daily life leaves room for a new,purpose-built product. Rob Howard, of Innovating with AI, emphasizes that the choices made by AI innovators like OpenAI in developing the software will be crucial.
Learning from Past Mistakes
The industry is mindful of the AI Pin’s failure. the square gadget, launched with considerable hype by Humane in 2024, was discontinued within a year due to poor sales, despite its $699 price tag.
Ben Wood, an analyst at CCS Insight, notes that Meta and OpenAI are now making significant investments in AI-powered hardware. OpenAI has reportedly made a multi-billion-dollar deal to bring Ive’s startup into its operations.
Google is developing mixed-reality glasses with AI, and Amazon is expanding Alexa’s capabilities in its Echo devices. Apple,however,is taking a more cautious approach,gradually incorporating generative AI into iPhones.
Olivier Blanchard, research director at Futurum, believes Apple should have been more proactive in creating an AI interface that users woudl embrace.
The Future of AI Interaction
Blanchard envisions a hub for AI interaction, primarily through voice commands and without constant internet connectivity. He cited concerns about reliability, security, cost, and environmental impact as reasons to avoid relying solely on the cloud.
Howard anticipates intense competition to create the definitive personal AI device. Julien Codorniou, a partner at venture capital firm 20VC, believes OpenAI has the resources and talent to succeed, despite the challenges. OpenAI recently appointed Fidji Simo, formerly with Facebook and Instacart, to lead its applications division and address the hardware question.
Many expect voice to be the primary mode of interaction with AI. Google CEO Sundar Pichai has long advocated for “ambient computing,” where technology seamlessly integrates into the environment.
Blanchard argues that voice interaction is natural for generative AI, which aims to be increasingly human-like. Though, Wood cautions that smartphones are to deeply ingrained in people’s lives to be easily replaced.
