AI in RCM: A Partner’s View
- Health system CIOs should proactively address artificial intelligence, cybersecurity and vendor partnerships, according to John Landy, CTO at FinThrive.
- Mounting financial and administrative pressures are driving health systems to invest more in AI-driven automation.
- "AI has become a vital tool in making processes more efficient," Landy said.
In the ever-evolving landscape of healthcare, the role of artificial intelligence within revenue cycle management (RCM) is becoming increasingly vital. FinThrive CTO John Landy advocates for a proactive approach, highlighting the transformative potential of AI in automating crucial processes like claims processing and denial prevention. This shift, driven by generative AI and agentic AI, promises greater efficiency and improved patient experiences.Prioritize robust cyber resilience plans and vendor partnerships alongside your AI journey. News Directory 3 can connect you with the latest insights. Discover what’s next in healthcare RCM.
FinThrive CTO: AI, Cybersecurity Strategies for CIOs
Health system CIOs should proactively address artificial intelligence, cybersecurity and vendor partnerships, according to John Landy, CTO at FinThrive. Landy, a veteran technology leader in revenue cycle management (RCM), said a proactive stance is crucial in today’s evolving landscape.
Mounting financial and administrative pressures are driving health systems to invest more in AI-driven automation. This investment streamlines workflows, boosting employee productivity, data processing and product functionality.
“AI has become a vital tool in making processes more efficient,” Landy said. He noted AI improves code progress, automates data processing and enhances software functionality.
AI is also being deployed in contract management, denial prediction and support automation. Health systems integrating AI in these areas can reduce administrative burdens and improve revenue cycle outcomes. Landy added many AI-driven improvements are embedded in workflows, providing a notable impact even if unnoticed by users.
Cybersecurity concerns
The Change Healthcare cyberattack heightened awareness of security risks, prompting CIOs to reevaluate vendor relationships. Landy said even long-standing customers are conducting security reviews to ensure alignment with current threat landscapes. He stressed this surge in security-related discussions needs to be a permanent shift.
Landy emphasized security requires ongoing investment. He pointed out the financial services sector has seen zero major ransomware attacks in five years due to heavy security investments. Healthcare, tho, has been underinvested, leading to repeated breaches.
To mitigate risk, CIOs should ensure vendors have robust cyber resilience plans, including secondary environments for rapid recovery. Traditional disaster recovery planning is insufficient; Landy said CIOs need to demand cyber-resilient infrastructures that allow systems to be restored within days, not weeks.
AI in RCM is evolving from machine learning to generative AI and agentic AI, which combines large language models with robotic process automation (RPA) for autonomous workflows.
Landy explained that while machine learning has been around for years, generative AI enables new capabilities like automated appeal letter generation. Agentic AI integrates workflow automation, such as automated denial appeals where an AI agent analyzes a denial, references historical data, generates an appeal and resubmits it without human intervention.
This level of automation is expected to accelerate. Landy advised hospital CIOs to engage with their vendors to understand how these solutions will improve patient and workforce experiences and to evaluate AI’s potential for claims processing, denial prevention and revenue optimization.
Resilience Over Risk Management
health system CIOs are rethinking third-party risk management following the change Healthcare breach. Organizations are shifting focus to resilience and recovery strategies, Landy said.
Landy noted that traditional vendor questionnaires don’t necessarily prevent breaches. Instead of relying solely on vendor self-assessments, CIOs need to evaluate resilience measures like cyber insurance and secondary environments.
He emphasized the importance of proactive security strategies,saying it’s not just about preventing attacks but ensuring rapid recovery when incidents occur. CIOs should ask vendors about their response plans and test them regularly.
Prior authorization remains a major pain point. AI-driven solutions are improving efficiency by dynamically updating prior authorization rules and predicting denials before they occur. With AI,rules can be continuously updated based on real-time denial patterns,helping health systems reduce administrative burdens,Landy said.
Patient engagement is also evolving, with many health systems aiming to deliver an Amazon-like digital experience. Landy said CIOs should look for ways to integrate virtual intake, automated payment solutions and AI-driven customer interactions.
Vendor Consolidation
The increasing complexity of IT ecosystems has led some CIOs to reduce their vendor portfolios to improve security and operational efficiency. CIOs should prioritize vendors with strong security postures and strategic roadmaps, Landy advised.
Landy also emphasized the importance of security investment, saying it has to be built into the development process from day one.
As health systems prepare for the next wave of AI-driven transformation, cios must take a leadership role in shaping strategies for automation, cybersecurity and operational efficiency. Landy advises CIOs to look at AI adoption not just from an efficiency standpoint but as a strategic imperative.
Landy said health systems that ignore this shift risk falling behind.
Key Takeaways
- Engage with vendors early to evaluate their security measures and AI strategies.
- Consider AI-driven automation for denial management and prior authorization workflows.
- Develop cyber resilience plans that go beyond traditional disaster recovery.
- Reduce vendor sprawl to enhance security and streamline operations.
- Invest in digital front door initiatives to improve patient engagement.
As CIOs navigate these shifts, they must balance innovation with security. Landy said we can’t be afraid to embrace AI, but we need to do it responsibly, ensuring the right oversight and resilience measures are in place.
