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Indian Printers Summit Highlights AI, Sustainability, and the Future of Print
The 33rd edition of the Indian Printers Summit, held from september 15-16 in New Delhi, focused on the evolving landscape of news publishing, encompassing both printing innovations and distribution challenges.The event featured dedicated tracks for Printing and Distribution, emphasizing the need for print to adapt and thrive alongside digital platforms.
Key Takeaways from the Summit
A central theme throughout the summit was the complementary relationship between print and digital media. Mariam Mammen Mathew, Vice President of WAN-IFRA and CEO of Manorama Online, emphasized that “Print and digital go better together.” The discussions highlighted the need for innovation in print production to maintain profitability in a changing media habitat.
Sustainability and Carbon Footprint Reduction
Three Indian newspaper printers – ABP Kolkata, The Times of India (Ahmedabad & Delhi – Sahibabad) - were awarded the ”Carbon Footprint Verification Certificate” for their commitment to environmental accountability. This recognition stems from their participation in a WAN-IFRA project auditing GHG emissions at printing plants, demonstrating a growing industry focus on sustainability.
AI-Assisted Workflows and Efficiency
Bonnier News Local, Sweden, showcased its successful implementation of AI-assisted workflows, with 45 of its newspapers now produced entirely using AI. Benjamin Peetre, Sr Business Developer – Print at Bonnier News Local, noted that while print revenue is declining, digital revenue is growing, making print production efficiency crucial for profitability.
The Value of Print and Hyperlocal Advertising
CEOs at the summit’s roundtable discussion underscored the enduring value of print. Pawan Agarwal,Deputy MD of DB Corp,stated that “Digital cannot substitute what print is doing ever. Each medium has to make its own niche.” Dhruba mukherjee, CEO of ABP, highlighted the effectiveness of hyperlocal advertising in print, noting its high impact and low wastage compared to other media.
Editorial Quality and Reader Value
Jayant Mammen Mathew, Executive Editor and Director of Malayala manorama Company, stressed the importance of strong journalism, stating that “Unless we are editorially superior, it will be very difficult for our readers to stick with us.” Tanmay Maheshwari,Managing Director of Amar Ujala,emphasized the need to continually add value for readers.
Summit Participants
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