Airbnb & FIFA: New 3-Year Partnership
- Airbnb and FIFA have announced a three-year global partnership.
- Airbnb will offer customized experiences during the tournaments.
- He said the company will play a key role in the upcoming tournaments.
Airbnb and FIFA have forged a significant three-year partnership, with Airbnb stepping into the role of official supporter for the 2025 Club World Cup, the 2026 world cup, and the 2027 Women’s World Cup. The deal promises enhanced fan experiences and accommodation solutions, solidifying Airbnb’s commitment to connecting fans with local culture. FIFA sees airbnb playing a key role in these major tournaments, including the massive 2026 World Cup. This alliance, covered by news Directory 3, projects substantial economic benefits, estimating billions in economic activity driven by Airbnb guest stays. Discover what’s next for fans and local communities.
Airbnb, FIFA Partner for World Cup Accommodation, Fan Experiences
Updated June 14, 2025
Airbnb and FIFA have announced a three-year global partnership. The agreement includes the 2025 FIFA Club World Cup, the 2026 FIFA World Cup in North America, and the 2027 FIFA Women’s World Cup in the Americas. As part of the deal, Airbnb will become an official supporter, providing accommodation and unique experiences for fans.
The partnership aims to connect fans with local culture. Airbnb will offer customized experiences during the tournaments. These experiences will debut at the Club World Cup 2025 in miami.
FIFA President Gianni Infantino welcomed Airbnb. He said the company will play a key role in the upcoming tournaments. Infantino noted the 2026 World Cup will be the largest ever, with 48 national teams.
Airbnb CEO Brian Chesky said the company is proud to collaborate with FIFA. He said the partnership will offer fans onc-in-a-lifetime experiences. Chesky also highlighted the economic impact for local communities.
A Deloitte study, commissioned by airbnb, projects over 380,000 Airbnb guest arrivals for the 2026 FIFA World Cup. This could generate an estimated $3.6 billion in economic activity across the 16 host cities. Hosts could earn up to $210 million, supporting over 34,000 full-time jobs.
Airbnb will also launch a $5 million Host City Impact Program.The program will promote economic growth and improve the event experience for tourists and residents. The goal is to extend tourism benefits beyond traditional areas.
Former U.S. Men’s National team goalkeeper Tim Howard is hosting an Airbnb Experience. He said soccer brings people together. Howard added that the experience offers fans a behind-the-scenes look at professional training.
What’s next
Fans can anticipate special Airbnb Experiences, including training sessions with Tim howard and match-day experiences with Cobi Jones, starting with the Club World Cup 2025. Further offers are planned for the subsequent events, promising unique opportunities for fans to engage with the tournaments.