Airbnb & Tour de France: Official Partnership (2027)
Airbnb is now an official partner of the Tour de France and Tour de France Femmes through 2027,offering unique experiences and boosting rentals throughout rural France. This deal, brokered with Amaury Sports Institution (ASO), includes promotional accommodations along the race routes and exclusive experiences like rides with cycling legends. The collaboration builds on Airbnb’s success at the Paris Olympics, solidifying its presence in the world of sports. news Directory 3 has the latest updates. This strategic partnership is set to transform the way fans experience the prestigious cycling events. Discover what’s next for Airbnb and the Tour de France.
Airbnb Partners With Tour de France to Boost Rural Rentals
Updated May 25, 2025
Airbnb has announced a three-year partnership with the Tour de France and the Tour de france Femmes, aiming to promote rentals and unique experiences in rural France. The agreement with Amaury Sports Institution (ASO), which organizes the races, extends through the 2027 editions.
The partnership will see Airbnb promote accommodation options along the 3,339-kilometer Tour de France route. additionally, Airbnb will offer experiences such as rides with former cyclists, including Mark Cavendish, and host meet-and-greets and cycling masterclasses during both events.
Airbnb said the deal builds on the success of the Paris Olympic Games, during which it facilitated 700,000 bookings. The company also has existing partnerships with the International Olympic Committee and the International paralympic Committee, initially signed in 2019 and extended in 2023, providing athletes with grants for travel and accommodation.
What’s next
The 2025 Tour de France is scheduled to run from July 5 to July 27, while the Tour de France Femmes will take place from july 26 to August 3.