Alaves: Legacy & Success in a Competitive Market | Ondare
- Vitoria-Gasteiz,capital of the Basque Country,has a rich sporting history. Grupo Baskonia-Alaves seeks a competitive edge by linking its soccer and basketball operations.
- Despite having smaller budgets in EuroLeague and LaLiga, respectively, Saski Baskonia and alaves gain sponsorship opportunities by being connected.
- Abanda said Baskonia's EuroLeague status attracts certain brands, while Alaves' matches against Barcelona and Real Madrid generate international interest.
Explore how Alaves, a force in La Liga, and Saski Baskonia are building a legacy. Grupo Baskonia-Alaves is strategically linking its soccer and basketball operations to attract major sponsors, with tailored visibility solutions. The “Ondare” project, a key initiative, focuses on diversifying revenue streams beyond TV rights, including infrastructure developments like the Ibaia Sports City. This moves aims to reduce reliance on TV revenue. Their collaboration creates complete coverage for sponsors. by investing in areas such as commercial management and non-sports businesses, alaves aims to compete with bigger clubs and boost the prosperity of Vitoria-Gasteiz. News Directory 3 has the details.Discover what’s next for this innovative approach to sports management and community impact.
Grupo Baskonia-Alaves’ Cross-Sport Sponsorship Strategy
Vitoria-Gasteiz,capital of the Basque Country,has a rich sporting history. Grupo Baskonia-Alaves seeks a competitive edge by linking its soccer and basketball operations. Only Real Madrid and Barcelona rival their dual presence in LaLiga and Liga ACB.
Despite having smaller budgets in EuroLeague and LaLiga, respectively, Saski Baskonia and alaves gain sponsorship opportunities by being connected. Potential partners receive tailored visibility solutions across the group’s sports hub, which includes NK Istra in Croatia, according to Abanda.
Abanda said Baskonia’s EuroLeague status attracts certain brands, while Alaves’ matches against Barcelona and Real Madrid generate international interest. The group aims to leverage these combined assets for long-term sponsorship opportunities.
Sponsorships reflect this collaboration. Saski baskonia and Alaves share local institutional sponsors, such as the regional Alaves government and the city of Vitoria-Gasteiz. They also share commercial partners like PodoActiva, Adesso, IMQ, and Halcon Viajes. Hyundai sponsors Saski Baskonia and NK Istra, while the Istra regional body sponsors NK Istra and Alaves.
LaLiga provides Alaves with greater international exposure than Liga ACB or EuroLeague offers Baskonia. Soccer also generates more revenue, especially as Saski Baskonia seeks a title sponsor.
The clubs’ distinct fan bases create complete coverage for joint sponsors. Deportivo Alaves has about 17,000 season ticket holders, while Saski Baskonia has around 10,000. few fans are members of both clubs or watch both EuroLeague and LaLiga games, Abanda noted.
Abanda said the combined resources and possibilities offer companies a valuable platform to achieve diverse targets through cross-team collaboration and strategic sponsorship.
Ondare (Legacy)
After focusing on developing Deportivo Alaves and expanding internationally, Grupo Baskonia-Alaves is now focused on “ondare,” Basque for ”legacy.” This infrastructure initiative includes the Ibaia Sports City and international academy, Deportivo Alaves’ Mendizorrotza Stadium, and the Ondare center, which houses the European University Gasteiz, where Grupo Baskonia-Alaves is a shareholder.
Deportivo Alaves President Alfonso Fernández de Trocóniz said the Ondare project should generate a meaningful percentage of revenues within five years, reducing reliance on TV rights, which currently make up 75% of the club’s budget. This insulates the club from potential relegation from LaLiga and the subsequent loss of TV revenue.
The Buesa Arena, Bakh leisure center, ondare residences, and The Faktory business development center are also part of this initiative.
Vázquez said the goal is to diversify resources beyond LaLiga competition to ensure stability. He noted that the region’s small population limits stadium size, necessitating new businesses to compete with larger teams and reach a €100 million revenue level.
The club is considering TV revenue, player trading, sponsorships, commercial management, and non-sports businesses to gain a competitive advantage. These projects aim to enhance Vitoria-Gasteiz’s prosperity, mirroring how LaLiga’s international growth benefits Alaves.
Despite a €71 million investment, Grupo Baskonia-Alaves is betting on the Ondare project to secure the future of Deportivo Alaves and Saski baskonia.
What’s next
Grupo Baskonia-Alaves will continue to develop the Ondare project, seeking to diversify its revenue streams and solidify its presence in Vitoria-Gasteiz. The group aims to create a lasting legacy that benefits both its sports teams and the community.