Albert Heijn, the Dutch supermarket chain, is currently running a series of promotions described as “knallers” – standout deals – that include substantial discounts and “2+3 gratis” (buy two, get three free) offers on a range of products. The promotions, highlighted by promotional tracking website Promojagers, are drawing attention for their potential to deliver significant savings for consumers.
The current wave of discounts, running this week, features deals on household staples and personal care items. Specifically, five bottles of Tahiti shower gel are available for €6.98, a reduction from the usual price of €17.45. Five Knorr pasta cups are priced at €3.98, equating to €0.79 per cup. Lindahls protein milk is offered in a 1+2 gratis promotion, with three bottles available for €2.29.
Beyond these, Coca-Cola (1.5 liter bottles) is part of a 2+1 offer, with 18 bottles selling for €27.78, or approximately €1.03 per liter. BAVET pasta sauces, Alpro and Heinz products are also included in 1+1 gratis promotions. Granny Smith apples are being sold with a 50% discount, priced at €1.23 per kilogram, and Les Pains bread (700g) is available for €0.99, down from €2.49.
Promojagers, a community focused on identifying and sharing promotional deals, has seen significant engagement with the Albert Heijn offers. One user, Alessandra, reported saving €47.98, while another shopper commented they received more discount than they paid. This level of savings is attracting attention and driving increased foot traffic to Albert Heijn stores.
These types of promotions are not new for Albert Heijn. , the retailer ran a similar “hamsteractie” – a term used in the Netherlands and Belgium to describe bulk-buying promotions – featuring 1+1 gratis and 1+2 gratis offers on a wide variety of products. , Gunther Devisch of Promojagers highlighted the current 2+3 gratis deals as particularly noteworthy.
The strategy behind these aggressive promotions is likely multi-faceted. In a competitive grocery market, offering substantial discounts can attract customers and increase market share. The “2+3 gratis” and similar offers encourage larger basket sizes, as consumers are incentivized to purchase multiple items to take advantage of the deal. This, in turn, boosts overall sales volume.
The impact of these promotions extends beyond Albert Heijn itself. Competitors may be forced to respond with their own discounts to remain competitive, potentially leading to a price war in certain product categories. For consumers, the promotions offer a clear opportunity to reduce their grocery bills, particularly on frequently purchased items.
Albert Heijn’s Bonus program, its loyalty scheme, is also likely playing a role in maximizing the effectiveness of these promotions. The AH Bonusfolder, available online, details the latest offers and encourages customers to sign up for personalized discounts. The combination of broad promotional offers and targeted loyalty rewards is a common strategy for supermarkets seeking to build customer loyalty and drive sales.
The current promotions are running for a limited time, and consumers are advised to check the Albert Heijn folder for full details and specific terms and conditions. The Promojagers community continues to share information and tips on maximizing savings, highlighting the growing trend of consumers actively seeking out and sharing promotional deals.
The success of these promotions, as evidenced by the reported savings of shoppers and the attention from deal-hunting communities, underscores the importance of value for consumers in the current economic climate. Albert Heijn’s strategy of offering substantial discounts and bulk-buying opportunities appears to be resonating with shoppers and driving positive results for the retailer.
