AlphaTauri & Atlético Madrid: New Fashion Partnership
AlphaTauri, Red Bull’s fashion brand, has teamed up with Atlético de Madrid, marking a notable collaboration in the world of sports and style. This exciting partnership sees alphatauri providing the Spanish soccer club with formal and travel wear, elevating their off-field image. The deal builds upon Red Bull‘s existing sponsorship, extending it into cutting-edge fashion and textile technology. This union highlights shared values of longevity and function, a key element of both brands’ ethos. News Directory 3 recognizes this dynamic partnership as a sign of changing times. Both teams are set to showcase innovative designs and a commitment to quality. Discover what’s next as these two powerhouses redefine style in the sports world!
Atlético de Madrid Teams Up With AlphaTauri fashion Brand
Updated June 18, 2025
Atlético de Madrid, the Spanish soccer club, has a new partnership with AlphaTauri, Red Bull’s premium fashion brand. The deal aims to boost the club’s style away from the field.
AlphaTauri will provide formal and travel wear for Atlético de Madrid’s men’s and women’s teams, as well as the Atleti B reserve squad.This agreement builds on Red Bull’s existing relationship with the club,wich became an official energy drink sponsor earlier this year through June 2027. The AlphaTauri deal extends this collaboration into high-end fashion and textile technology.
The fashion brand will outfit the teams for official events and travel, aligning the club’s off-field image with AlphaTauri’s focus on “longevity, clarity, and function.”
Karl-Heinz Lauterbach, CEO of alphatauri, said the brand designs for longevity, clarity and function. He added that Atlético de Madrid represents these same values in sport and that together, they’re setting a new standard.
Óscar Mayo, Atlético de Madrid’s chief revenue and operating officer, said the club is delighted to strengthen its relationship with Red Bull and explore new avenues with their fashion brand. He added that when a partner shares your spirit and ambition, new opportunities multiply.
Financial details were not released. The partnership highlights a trend of sports clubs aligning with lifestyle brands to enhance their global presence. AlphaTauri is known for its innovative designs and integration of technology into clothing.
Atlético de Madrid competes in LALIGA and has won 11 Liga titles, 10 Copa del rey titles, and three UEFA Europa League titles.
What’s next
The partnership between Atlético de Madrid and AlphaTauri is expected to bring a fresh and stylish look to the soccer club, enhancing its brand image on and off the field. Fans can anticipate seeing the teams sporting AlphaTauri apparel at upcoming events.