A Surprise Win for Rural Lithuania

A location within the alytus district of Lithuania has been awarded the title of the best rural tourism destination in Europe for 2025. The recognition,announced on October 14,2025,came as a surprise to many,highlighting the growing potential of lesser-known regions to excel in the tourism sector. This achievement underscores Lithuania’s increasing prominence as a destination for sustainable and authentic travel experiences.

details of the Award

The specific location within the Alytus district receiving the award is the “Užutrakis Manor and Landscape Park.” This park, situated on the banks of the Nemunas River, was selected by the European Destinations of Excellence (EDEN) network. The EDEN network, an initiative supported by the European Commission, focuses on promoting sustainable tourism practices across europe.

Focus on Sustainability and cultural Heritage

The selection criteria for the EDEN award prioritize destinations that demonstrate a commitment to sustainable tourism advancement. Užutrakis Manor and Landscape Park impressed the judges with its accomplished integration of cultural heritage preservation and environmentally responsible practices. The park’s restoration efforts, combined with its promotion of local traditions and products, were key factors in its success. The park’s area spans 237 hectares.

Impact and Future Outlook

This award is expected to substantially boost tourism to the Alytus region and Lithuania as a whole. The increased visibility will likely attract more visitors seeking authentic cultural experiences and natural beauty. The success of Užutrakis Manor serves as a model for other rural destinations in Lithuania and across Europe, demonstrating the economic and social benefits of sustainable tourism.The park’s management anticipates a considerable increase in visitor numbers in the coming years, requiring careful planning to manage the influx and maintain the area’s ecological integrity.