Amanda Frances, the self-proclaimed “Money Queen” and author of the bestselling book “Rich as F*ck,” is generating substantial revenue through her online courses, exceeding reports indicating a monthly income of over $400,000. Frances, who joined the cast of “The Real Housewives of Beverly Hills” in for its fifteenth season, offers a range of digital courses priced from $999 to $47,000, targeting women seeking to improve their financial literacy, and wealth.
A Tiered Approach to Financial Education
Frances’s course offerings are structured in tiers, with varying levels of content and price points. Her most affordable course, “Best Year Ever,” costs $999 and provides eight days of content focused on personal and financial preparation. The curriculum includes exercises designed to help participants “release the past,” take stock of their current situation, cultivate a positive mindset, gain clarity on their goals, and develop a vision for the future. The course also incorporates “affirmations, journal prompts, and homework” to reinforce the lessons.
Moving up the price scale, several courses are available for $1,999 each. These include the “Money Mama Course,” estimated to be worth $15,743; the “Self-Published Course,” valued at $12,452; and “Course Creation,” which Frances claims is worth over $20,000. Frances illustrates the potential return on investment for the “Course Creation” course, suggesting that selling the course to just 30 students at $497 each would generate $14,910 in revenue. Other courses at this price point include “The Show The F*ck Up Course” (valued at over $10,000) which focuses on navigating criticism and monetizing authenticity, the “Sell From Your Soul Course” (valued at $17,252) which incorporates meditation and email marketing techniques, and the “Turning Sh*t Into Gold Course” (valued at $10,850) which aims to improve relationships and attract love.
At the highest tier, the “Money Mentality Makeover Course” is offered for $2,999, with a claimed value of $26,917. Details regarding the specific content of this course are less readily available, but the pricing suggests a more intensive and comprehensive program.
From Cult to “Money Queen”
Frances’s rise to prominence as a financial influencer has been accompanied by scrutiny of her past. Recent discussions on “The Real Housewives of Beverly Hills” brought to light her previous involvement with a church she now identifies as a cult. According to Frances, she holds two bible school degrees, a ministry training degree, and a bachelor’s degree from a religious university. She spent two years deeply involved in a church that she believes exhibited characteristics of a cult and religious abuse.
The revelation surfaced during an episode of the reality show, where Dorit Kemsley mentioned discovering a blog post written by Frances detailing her experience leaving the organization. Frances explained that she has written several blog posts and articles on the topic over the years, and that her experience is well-known within her community. She emphasized that her writing is a way for her to process and share her experiences, and to help others trust themselves after navigating difficult situations.
Business Model and Market Positioning
Frances’s business model centers on providing accessible, albeit expensive, financial education to women. Her success highlights a growing market for self-improvement and financial empowerment programs, particularly those marketed towards a female audience. The high price points of her courses suggest a focus on attracting clients who are willing to invest significantly in their personal and financial development. The courses’ emphasis on mindset, manifestation, and “soul-based” selling techniques differentiates them from more traditional financial education offerings.
The reported revenue of over $400,000 per month demonstrates the scalability of the digital course model and the effectiveness of Frances’s marketing efforts. Her ability to attract a substantial customer base, despite the high cost of entry, suggests a strong brand identity and a compelling value proposition. However, the pricing structure also raises questions about accessibility and the potential for exploitation, particularly given the vulnerable state of individuals seeking financial guidance.
Frances’s background and the recent scrutiny of her past may also influence consumer perception of her brand. While she frames her experience as a journey of self-discovery and empowerment, some may view her past involvement with a cult as a potential red flag. The extent to which this impacts her business remains to be seen.
The success of Amanda Frances’s “Money Queen” empire underscores the increasing demand for financial literacy and the willingness of consumers to pay for guidance in navigating the complexities of modern finance. Her story also serves as a case study in the power of personal branding and the potential for significant financial returns in the digital education space.
