Amazon Autos Expands to More Brands and 130+ US Cities

Amazon is expanding its automotive e-commerce footprint by adding several major vehicle brands to its Amazon Autos platform. According to reporting from the Wall Street Journal, the service now includes cars from Chevrolet, Jeep, Kia, Mazda, and Subaru, moving beyond its initial launch phase.

This expansion allows customers to purchase brand-new vehicles, including high-end models like the Corvette, directly through Amazon.com. The program is currently active in more than 130 cities across the United States.

Evolution of the Amazon Autos Platform

Amazon Autos first launched its new vehicle program in December 2024, starting with a partnership with Hyundai Motor America. At its inception, the service was available in 48 U.S. Cities, allowing customers to buy new Hyundai vehicles from local participating dealers.

Since that launch, the company has pivoted toward a broader omnichannel strategy. Fan Jin, the global head of Amazon Autos, has stated that the goal is to provide a fully online eCommerce channel for dealers rather than acting as a simple lead generation site.

The platform is designed to accommodate a hybrid shopping journey where customers may begin their search online, visit a dealership for a test drive, and eventually return to the digital platform to finalize the purchase.

Integration of Pre-Owned and Certified Inventory

Parallel to the addition of new brands, Amazon has expanded its roadmap to include used and certified pre-owned (CPO) vehicles. This update, which became official by August 5, 2025, allows dealers to list their used inventory to reach a wider audience of Amazon customers.

The rollout of used and CPO vehicles began in Los Angeles, with plans to expand to additional cities. This move is intended to provide customers with more price points and a wider selection of vehicles to fit different budgets.

To facilitate the sale of pre-owned vehicles online, Amazon Autos has implemented several consumer-facing features:

• Vehicle History Reports provided for all listings.
• A return policy covering 3 days or 300 miles.
• A limited warranty requiring a minimum of 30 days or 1,000 miles.
• Tools for scheduling test drives with local dealerships.
• Transparent pricing for quality pre-owned vehicles.

Strategic Objectives and Dealer Partnerships

The expansion is driven by demand from dealer partners who seek broader online reach. By integrating with Amazon, local dealerships can showcase their entire inventory—new, used, and certified—to millions of existing Amazon users.

We’re partnering with dealers and brands to redesign car shopping, making it more transparent, convenient, and customer-friendly. By including certified preowned and used vehicles, we’re meeting dealer demand for broader online reach while offering customers a wider selection of high-quality vehicles to fit your budget and unique lifestyle needs.

Fan Jin, Global Head of Amazon Autos

Industry participants, such as Weslie Metcalf of Premier Hyundai Moreno Valley, have indicated that the collaboration is expected to enhance the online sales process and provide new ways to serve customers through the Amazon ecosystem.

By shifting the car-buying experience toward a more traditional e-commerce model, Amazon is betting that consumers are increasingly comfortable making high-value transactions online, provided the process is streamlined and integrated with local dealer support.