Amazon Prime Video Set to Launch NBA Studio in Los Angeles for 2024 Season
The NBA has new broadcast partners starting next season. Amazon’s Prime Video plans to establish its studio in Los Angeles for NBA coverage. Jeff Kaiser, who oversees sports programming at Prime Video, stated that the new NBA studio will likely be built in Culver City, California.
Next season, NBA studio programming will originate from various locations across the U.S. This includes Amazon in Los Angeles, NBC in Stamford, Connecticut, ESPN in Bristol, Connecticut, and TNT’s Inside the NBA in Atlanta.
Unlike its NFL broadcasts, where Amazon takes a portable crew for Thursday Night Football, the NBA package requires a dedicated studio. Amazon will air about 100 games each season, creating unique challenges.
What changes can fans expect in NBA broadcasts with Amazon’s new studio in Los Angeles?
Exclusive Interview: Jeff Kaiser on Amazon’s NBA Broadcast Ambitions
News Directory 3: We’re excited to discuss the upcoming changes in NBA broadcasting with Jeff Kaiser, the head of sports programming at Amazon Prime Video. Jeff, thank you for joining us.
Jeff Kaiser: Thanks for having me!
News Directory 3: Amazon is making significant moves in the NBA broadcasting space next season. Can you tell us about the new studio plans in Los Angeles?
Jeff Kaiser: Absolutely! We plan to establish our primary NBA studio in Culver City, which is a fantastic location for us. It puts us right in the heart of the entertainment industry and allows us easy access to the talent and resources we need for high-quality production.
News Directory 3: What can fans expect from Amazon’s NBA coverage, especially with locations for studio programming spread across the U.S.?
Jeff Kaiser: Fans can look forward to an enriched viewing experience. Our coverage will come from multiple locations, including not only our LA studio but also NBC in Stamford, ESPN in Bristol, and TNT’s Inside the NBA in Atlanta. This diverse setup will help us bring fans a variety of perspectives and insights.
News Directory 3: The approach for NBA seems different from how you handle NFL broadcasts. Can you explain?
Jeff Kaiser: Definitely. With Thursday Night Football, we utilize a mobile crew because of the format’s nature. However, NBA coverage requires a dedicated studio. We’re committed to producing around 100 games each season, which presents unique production challenges that call for a stable and specialized environment.
News Directory 3: Speaking of challenges, how will Prime Video manage the logistics of building an in-house production team for both the NBA and WNBA?
Jeff Kaiser: Our focus is on building a comprehensive in-house team. That includes both on-screen talent and behind-the-scenes staff. Thankfully, Los Angeles has a deep pool of skilled workers, which positions us well to meet these demands. It’s about creating a cohesive team that shares our vision for engaging basketball content.
News Directory 3: Any final thoughts on what this partnership means for basketball fans?
Jeff Kaiser: This is an exciting time for basketball fans. With our new studio and dedicated programming, we aim to deliver a fresh perspective on the NBA. We’re committed to enhancing the viewing experience through innovative coverage, behind-the-scenes insights, and a conversation around the game that fans will love.
News Directory 3: Thank you, Jeff, for sharing these insights. We look forward to seeing what Amazon Prime Video brings to the NBA next season!
Jeff Kaiser: Thank you! We can’t wait to get started.
All production for the NBA and WNBA on Prime Video will occur in-house. This means Amazon must build a full team of on-screen talent and behind-the-scenes staff. Fortunately, the Los Angeles area offers a wealth of skilled workers in this field.