Amble One: The $25,000 Luxury Electric Buggy From Ex-Apple Designers

Amble, a Lisbon-based electric mobility startup, launched the Amble One on June 27, 2026. The street-legal electric buggy is priced at $25,000 and is designed for use on private estates and coastal paths, according to reporting from Ars Technica.

The vehicle is described as a stripped-down electric buggy intended for environments where standard automobiles are impractical. According to the company, the Amble One is targeted at coastal paths, private estates, and the tracks connecting luxury hotel villas to the sea.

Who is behind the Amble One design?

The design of the Amble One was led by Julian Hoenig, who previously worked on the electric vehicle project at Apple that was eventually canceled. Ars Technica notes that this background contributes to an aesthetic that resembles products from Cupertino despite the company’s headquarters in Portugal.

The founders of Amble bring experience from major automotive and mobility firms, including Audi and Ford. The team also started Cowboy ebikes and cofounded Forpeople, a creative agency. According to the source, Forpeople has provided services for Nio EVs, Herman Miller, and Arc’teryx.

How does the Amble One fit into the current EV market?

The launch of the Amble One coincides with a broader trend of more affordable electric vehicle entries. Ars Technica reported the launch occurred the same week as the reveal of the production model for the Slate electric truck, which featured an increase in range.

While the Slate truck targets a broader utility market, the Amble One occupies a niche luxury leisure segment. It functions as a high-end alternative to traditional golf carts, utilizing a design language derived from the moon buggy concept.

The $25,000 price point positions the buggy as a more accessible entry into the luxury EV space compared to full-sized luxury electric cars, though its utility is limited to specific terrains and street-legal requirements.