Amplifying Local Talent: Marshall’s Bold Move to Empower Thai Bands and Unleash Authentic Sound
Marshall Unveils New Brand Direction, Supporting Thai Bands and Fostering a Community of Musicians
Marshall, a leading audio brand, has revealed its new brand direction, focusing on building a community of musicians and supporting local bands in Thailand. This initiative is part of the company’s efforts to create long-term brand sustainability and strengthen its connection with music enthusiasts.
Hathaichanok Atthaburanon, Marketing and Brand Manager at Ash Asia International Co., Ltd., the official Marshall distributor in Thailand, Malaysia, Vietnam, and Cambodia, shared that the company has been aggressively marketing its products in recent years. Last year, Marshall launched the MAJOR V and MINOR IV wireless headphones, targeting Gen Z consumers who are passionate about Western lifestyles. The products received positive feedback in terms of awareness creation and sales.
This time, Marshall is launching two new portable speaker models, the IT WILL BE II and EMBERTON III, which will be available in Thailand first. The company aims to create brand awareness and target music enthusiasts through various communication strategies. Marshall is organizing an event called “KEEP GOING STRONG,” which brings together musicians, bands, and young artists to create a music space and showcase new generation artists.
Introducing the Marshall Emberton III and Marshall Willen II
ASH Asia is unveiling the Emberton III and Willen II, updates to two popular portable speaker models. The Emberton III features a classic design and unique sound quality, allowing users to enjoy music anywhere and anytime. The speaker is designed for simplicity and fits every lifestyle, with a built-in microphone function and a newly improved design.
The Marshall Willen II is a small and compact speaker that is easy to carry but big on sound power. The speaker can play music continuously for over 17 hours on a single charge and features IP67 water and dust protection. Both models will be available for purchase from September 9, with the Emberton III priced at 7,690 baht and the Willen II priced at 4,290 baht.