Another Foolish Dry Season
- SEOUL,South Korea – Daiso,the popular discount retailer,is broadening its range of health functional foods,a move that has drawn both consumer interest and criticism from pharmacists.
- DXVX, a well-being lifestyle brand, announced on Thursday, April 25, 2025, a partnership with Daiso to launch six new health functional food products under the 'of Mom' (OFMOM)...
- DXVX plans to initially sell these products in more than 200 Daiso stores, with plans to expand nationwide.
Daiso Expands Health Food Lineup Despite Pharmacist Concerns
Table of Contents
- Daiso Expands Health Food Lineup Despite Pharmacist Concerns
- Daiso’s Expanding Health Food Line: Q&A
- What’s happening with Daiso and its health food offerings?
- What new health food products is Daiso launching?
- What are the specific health food products being launched?
- What is the price of these new health food products?
- Where will these new health food products be sold?
- Which brands of health food products does Daiso currently carry?
- What has been the consumer response to Daiso’s health food offerings?
- Is there data to support the consumer interest in Daiso’s health food?
- What was the earlier controversy surrounding Daiso’s health food products?
- Why were pharmacists concerned about Daiso selling health foods?
- Can consumers purchase health foods at daiso?
- What are the key takeaways from Daiso’s health food expansion?
SEOUL,South Korea – Daiso,the popular discount retailer,is broadening its range of health functional foods,a move that has drawn both consumer interest and criticism from pharmacists. Despite initial backlash and product withdrawals earlier this year,the company is moving forward with new offerings.
new Health Food Products Launching
DXVX, a well-being lifestyle brand, announced on Thursday, April 25, 2025, a partnership with Daiso to launch six new health functional food products under the ‘of Mom’ (OFMOM) brand.The products, priced at 5,000 won each, include:
- ‘Stress, Rest’
- ‘Eye Heavy Eye Light’
- ‘Diet Holic’
- ‘Memory Green Light’
- ‘Vitamin C Plus Talk !!’
DXVX plans to initially sell these products in more than 200 Daiso stores, with plans to expand nationwide.
Daiso’s Growing Health Food Presence
With the addition of DXVX, Daiso now carries health food products from three brands, joining Daewoong Pharm and Chong Geun Dang Health.
Consumer Interest Remains High
Consumers have shown considerable interest in Daiso’s affordable health food options. The appeal lies in the ability to purchase various products at a reasonable price point, up to 5,000 won.
Online Sales Reflect Demand
Online sales data indicates strong consumer demand. As of Friday, April 26, 2025, 25 varieties of health foods sold on Daiso mall where sold out, suggesting sustained interest since the initial launch of health foods approximately two months ago.
Earlier controversy with Pharmacists
In February, Daiso’s entry into the health food market, in collaboration with pharmaceutical companies like Daewoong Pharm, Chong Kun dang Health, and Ilyang Pharmaceuticals, sparked controversy. Pharmacists protested the sale of products like lutein and Vitamin D at prices substantially lower than those offered in traditional pharmacies.Some pharmacists organized boycotts, and Ilyang Pharm withdrew its products from Daiso. Concerns were also raised regarding whether the lower prices reflected lower ingredient content.
Consumer Rights Upheld
Despite the controversy, the Korea Consumer Group Council stated that consumers have the right to freely purchase these products, as they are not classified as medicines.
Daiso’s Expanding Health Food Line: Q&A
What’s happening with Daiso and its health food offerings?
Daiso, the popular discount retailer based in South Korea, is expanding its health food product line. This move has generated interest among consumers but also sparked some controversy with pharmacists. The company is continuing to introduce new health functional food products despite facing earlier criticism and product withdrawals.
What new health food products is Daiso launching?
Daiso has partnered with the well-being lifestyle brand DXVX to launch six new health functional food products under the ‘of Mom’ (OFMOM) brand.
What are the specific health food products being launched?
The new products include:
- ‘Stress, Rest’
- ‘Eye heavy Eye Light’
- ‘Diet Holic’
- ‘Memory Green Light’
- ‘Vitamin C Plus Talk !!’
What is the price of these new health food products?
Each product is priced at 5,000 won.
Where will these new health food products be sold?
DXVX plans to initially sell these products in over 200 Daiso stores, with plans to expand nationwide.
Which brands of health food products does Daiso currently carry?
With the addition of DXVX, daiso now offers health food products from three brands:
- DXVX (‘of Mom’ brand)
- Daewoong Pharm
- Chong Geun Dang Health
What has been the consumer response to Daiso’s health food offerings?
Consumers have shown considerable interest in Daiso’s health food options. The products’ affordability, with moast items priced at 5,000 won or less, seems to be a significant draw.
Is there data to support the consumer interest in Daiso’s health food?
Yes.online sales data indicates strong consumer demand. As of April 26, 2025, 25 varieties of health foods sold on the Daiso mall were sold out. This suggests sustained interest as the initial health food launch approximately two months prior.
What was the earlier controversy surrounding Daiso’s health food products?
In February, daiso’s entry into the health food market (in partnership with pharmaceutical companies like Daewoong Pharm, Chong Kun Dang Health, and Ilyang Pharmaceuticals) sparked controversy among pharmacists. They protested the sale of products like lutein and Vitamin D at prices considerably lower than those offered in traditional pharmacies. Some pharmacists organized boycotts, and Ilyang Pharm withdrew its products from Daiso. Concerns were also raised about whether lower prices indicated lower ingredient content.
Why were pharmacists concerned about Daiso selling health foods?
Pharmacists likely felt that the discounted prices at daiso undermined their businesses and perhaps devalued the perceived expertise of pharmacies in providing health supplements. Concerns over the quality and ingredient content of products sold at lower prices may have also contributed to their opposition.
Can consumers purchase health foods at daiso?
Yes, consumers can freely purchase health foods at Daiso.The products are not classified as medicines. The Korea Consumer Group Council has stated consumers have the right to buy these products freely.
What are the key takeaways from Daiso’s health food expansion?
Here’s a summary table:
| Aspect | Details |
|---|---|
| Expansion | Daiso is broadening its health food product line. |
| New Products | Six new products under the ‘of Mom’ brand from DXVX. |
| Pricing | All products are priced at 5,000 won each. |
| Distribution | Initially in over 200 Daiso stores, with plans to expand nationwide. |
| Brands Offered | DXVX, daewoong Pharm, and Chong Geun Dang Health. |
| Consumer Interest | Strong, indicated by online sales and sell-out products. |
| Controversy | Pharmacist protests over pricing and quality concerns. |