Appcharge Secures $26M in Series A Funding to Enhance Direct-To-Consumer Platform for Mobile Game Publishers
Appcharge announced a $26 million Series A funding round led by Creandum. Other participants include Supercell, BITKRAFT Ventures, Moneta Ventures, Play Ventures, Glilot Capital Partners, and angel investors.
This funding will help Appcharge scale its white-label platform to meet the growing demand from mobile game studios. The platform assists these studios in increasing revenue, diversifying offerings, and engaging players.
Previously, Appcharge raised $5 million in Seed funding. The company employs around 50 people, mostly based in Israel. It was founded by CEO Maor Sason and General Manager Roei Barassi.
Appcharge enables mobile game publishers to sell virtual items and currency directly to players. This approach helps developers retain up to 95% of their revenue while enhancing player loyalty. Appcharge offers branded web stores, gamified offers, global payment systems, and mobile SDKs for in-app payments.
What are the key challenges facing mobile game publishers today that Appcharge aims to address?
Interview with Maor Sason, CEO of Appcharge
NewsDirector3: Congratulations on your recent $26 million Series A funding round led by Creandum. How will this funding impact Appcharge’s growth and your mission in the gaming industry?
Maor Sason: Thank you! This funding is crucial as it enables us to scale our white-label platform significantly. The demand from mobile game studios is ever-increasing, and we want to be at the forefront of helping them navigate the changing landscape. With these resources, we can enhance our technology and expand our reach, allowing us to support even more game publishers.
NewsDirector3: You mentioned the changing landscape in the gaming industry. Could you elaborate on the direct-to-consumer model and its implications for publishers?
Maor Sason: Absolutely. The gaming industry is witnessing a shift where direct-to-consumer models are gaining traction. As new regulations emerge and user acquisition costs continue to rise, it’s essential for publishers to engage more directly with their players. Our platform allows mobile game studios to sell virtual items and currency directly, ensuring they retain up to 95% of their revenue. This not only enhances player loyalty but also creates better value for both players and publishers.
NewsDirector3: What specific features of the Appcharge platform do you believe resonate the most with your clients?
Maor Sason: Our branded web stores, gamified offers, and global payment systems are particularly appealing. They provide a seamless experience for players and publishers alike. Our mobile SDKs for in-app payments integrate effortlessly into games, which facilitates ease of use for everyone involved. We currently support major studios like Huuuge Games, AppLovin, and Product Madness, processing over $200 million annually.
NewsDirector3: You’re quite active in the market already. Who are some of your key partners, and how have they contributed to your success?
Maor Sason: Our partners are instrumental in our growth. Collaborating with leading studios allows us to refine our offerings based on real needs and trends in the market. By working with established names, we gain insights that help us innovate further and ensure our platform remains competitive and relevant.
NewsDirector3: With about 50 employees primarily based in Israel, how do you plan to utilize this funding to expand your team and capabilities?
Maor Sason: A portion of the funds will certainly go towards expanding our team. We’re looking to hire more talent in tech development, sales, and customer support to ensure we’re providing top-notch service to our clients. Expanding our workforce will also allow us to scale operations to handle increased demand without compromising quality.
NewsDirector3: Lastly, can you tell us your vision for Appcharge in the coming years?
Maor Sason: Our vision is to continue empowering mobile game publishers to take control of their revenue streams and player relationships. We want to be the go-to platform for publishers who are seeking innovative ways to engage with their audiences. As the industry evolves, we aim to lead the charge, ensuring our clients are well-prepared and positioned for success in this competitive landscape.
NewsDirector3: Thank you for your insights, Maor. We look forward to seeing how Appcharge evolves with this new funding.
Maor Sason: Thank you for having me! Exciting times are ahead for Appcharge and the gaming industry as a whole.
Currently, the company’s platform supports web stores for leading mobile game studios like Huuuge Games, AppLovin, and Product Madness, processing over $200 million annually.
Maor Sason stated, “The gaming industry is changing as direct-to-consumer models gain traction. New regulations and rising user acquisition costs push publishers to adopt these models. Players receive better value, and publishers strengthen connections with them. Appcharge is leading the charge for publishers to regain control.”