Apple AirPods Max 2 Launch Unlikely; USB-C Update and No Major Revamp Planned
Apple did not launch AirPods Max 2 at its September event. Instead, it released an updated version of the original AirPods Max. This new version features a USB Type-C port, replacing the old Lightning port. Apple made this change to align with the ports used in its other devices.
According to Bloomberg analyst Mark Gurman, Apple has no plans for major upgrades to the AirPods Max. The headphones will not receive improvements like better active noise cancellation, longer battery life, or an updated chip. The lack of significant sales makes it unlikely that Apple will invest in a new version. However, Apple will continue to sell the AirPods Max as they are not considered a total failure.
The AirPods Max received a USB Type-C port and new color options in September. The overall features remain unchanged. In contrast, the AirPods Pro (2nd generation) introduced new abilities, like Adaptive Audio, despite being much cheaper.
Why did Apple decide to update the original AirPods Max instead of launching a new version?
Interview with Analyst Mark Gurman on the Latest AirPods Max Update
News Directory 3: Thank you for joining us, Mark. There was a lot of anticipation surrounding the AirPods Max 2, but Apple surprised everyone by releasing an updated version of the original AirPods Max instead. Can you explain the main changes and why Apple has opted for this approach?
Mark Gurman: Absolutely, and thank you for having me. The most notable change in the new version of the AirPods Max is the switch to a USB Type-C port, which replaces the previous Lightning port. This update aligns with Apple’s broader shift toward USB-C across its product line. However, beyond this port change, there are no major upgrades in terms of features or performance. The design and functionality remain largely unchanged.
News Directory 3: It’s interesting to see that Apple decided against launching a new version despite the expectations. What insights can you share regarding Apple’s strategy for the AirPods Max moving forward?
Mark Gurman: From what I’ve gathered, Apple does not have plans for significant upgrades for the AirPods Max. This includes enhancements like better active noise cancellation or improved battery life, and they will not include the newer H2 chip that the AirPods Pro now feature. The relatively low sales figures for the AirPods Max make it less likely that Apple will invest heavily in developing a new version soon. Instead, they seem to consider the current model at least partially successful, as they are continuing to sell it.
News Directory 3: You mentioned that no major features were added in this update. How does the AirPods Max compare with the AirPods Pro (2nd generation), which seems to have introduced more advanced capabilities?
Mark Gurman: That’s correct. The AirPods Pro (2nd generation) brought new features like Adaptive Audio, which enhances the listening experience significantly. Meanwhile, the AirPods Max do not receive similar advancements and lack the conversation awareness feature found in newer models. This disparity highlights the difference in strategy between the two product lines, with the AirPods Pro aiming to capture a broader audience with more accessible pricing and features.
News Directory 3: Lastly, what does the future hold for the AirPods Max, and what can consumers expect?
Mark Gurman: I believe the AirPods Max will remain on the market in their current iteration for the foreseeable future. They won’t be receiving major updates any time soon, and consumers can expect to see them positioned similarly to how they are now. The retail price for the AirPods Max in India is currently Rs. 59,900, and that’s likely where they’ll stay unless there’s a shift in demand or strategy from Apple.
News Directory 3: Thank you for your insights, Mark. It’s always enlightening to hear your analysis on Apple’s products.
Mark Gurman: Thank you for having me. It’s always a pleasure to discuss the evolving landscape of technology.
The AirPods Max do not have the H2 chip found in the newer AirPods Pro, nor do they include the conversation awareness feature available on more recent models.
Gurman states that the AirPods Max will remain on the market in their current form for the foreseeable future. The price for the AirPods Max in India is Rs. 59,900.