Apple Games: App Store Originals Launching Soon
Apple is making major strides in game development, acquiring RAC7, the studio behind the popular Apple Arcade exclusive, Sneaky Sasquatch. This acquisition represents Apple’s first direct venture into game development, signaling a strategic shift towards creating exclusive content for it’s platform. Apple’s move, detailed in this article, aims to expand on Sneaky Sasquatch‘s success. The focus is on securing exclusive content and strengthening their standing in the expanding mobile gaming market. News Directory 3 now brings you the latest on how Apple is increasing its engagement.Explore the implications this has for Apple Arcade, and what it means for the future direction of the gaming industry. Discover what’s next …
Apple Acquires RAC7, ‘Sneaky Sasquatch’ Game Development Studio
Updated May 27, 2025
In a meaningful move, Apple has acquired RAC7, a Vancouver-based video game studio known for its creative games and, most notably, Sneaky Sasquatch. this marks Apple’s first foray into directly owning a game development company, signaling a shift from merely providing a platform to actively creating content.
Founded in 2014 by jason Ennis and Jesse Ringrose, RAC7 gained recognition with titles like dark Echo (2015) and Splitter Critters (2018). Though, it was the 2019 release of Sneaky Sasquatch, an Apple Arcade exclusive, that catapulted the studio into the spotlight. The game has become one of Apple Arcade’s most popular titles, solidifying RAC7’s reputation for quality mobile gaming.
Apple confirmed the acquisition, stating, “We love Sneaky Sasquatch and are excited that the 2-person RAC7 team has joined Apple to continue thier work on it with us.” The company emphasized its commitment to delivering a great experience for Apple Arcade players with hundreds of games from many of the best game developers in the world.
the tech giant aims to support RAC7 in expanding its hit game on Apple Arcade. While Apple is downplaying the deal’s significance, industry observers view it as a strategic move to secure exclusive content and bolster its position in the rapidly growing mobile gaming market. This acquisition positions Apple as a first-party publisher, a strategy typically seen with console makers like Microsoft or Sony.
By acquiring the developer of one of its most successful games, Apple aims to ensure continued success and prevent the studio from developing games for competing platforms like Epic Games or Google Play. this move reflects the increasing importance of exclusive content in the competitive gaming landscape.
The acquisition’s immediate impact will likely focus on the further development of Sneaky Sasquatch.Expectations include sequels, team expansion, and increased pressure on RAC7 to deliver continued success within the Apple ecosystem.
As the mobile gaming market expands,major tech companies are seeking ways to deepen their involvement in game development,focusing on titles designed specifically for mobile