Apple in Talks with Publishers to Power Siri with AI

Apple is integrating Google’s Gemini artificial intelligence models to power the next generation of Siri and its Apple Foundation Models under a multiyear agreement, according to reports from multiple technology news outlets. The collaboration shifts Apple’s strategy toward utilizing external foundational technology while maintaining control over user privacy and its private cloud infrastructure, as detailed by French technology publication ElOutput.

A Multiyear Partnership for Apple Intelligence

According to reporting corroborated by ElOutput, Apple has signed a multiyear agreement to base its upcoming Apple Foundation Models on Google’s Gemini infrastructure. The partnership aims to provide the foundational backing required for an overhauled, more conversational and personalized version of Siri. Industry sources cited by ElOutput indicate that the agreement involves an estimated payout of approximately one billion dollars per year for licensing and adaptation.

The integration gives Apple access to advanced large language models, which significantly exceeds the scale of Apple’s internal models according to ElOutput’s industry sources. The updated Siri experience and expanded Apple Intelligence features are anticipated to arrive via software updates following development adjustments reported across several industry outlets.

Privacy Commitments and Infrastructure Control

Despite relying on Google’s underlying technology, Apple is deploying the models on its own private cloud infrastructure and on-device processing systems to preserve user privacy. ElOutput notes that the implementation will run without displaying the Google or Gemini brand names to end users. This approach mirrors existing distribution arrangements between the two companies, such as the default search engine agreement utilized in Safari.

Reporting from ia-info.fr highlights that internal shifts at Cupertino preceded this alliance. Management adjustments placed executive oversight of Siri under Mike Rockwell, known for his work on the Apple Vision Pro, alongside Amar Subramanya as vice president in charge of AI under Craig Federighi, as noted by ia-info.fr. These leadership changes reflect a pragmatic shift toward prioritizing product execution over internal foundational research.