Apple India Market Share iPhone Shipments Q3
Apple Surges to Smartphone Leadership in india and Globally
Table of Contents
Updated November 20, 2025, 11:42:08 AM PST
Executive Summary
Apple has experienced meaningful growth in both the Indian and global smartphone markets. The company regained the top spot worldwide, achieving a 66% market share in the latest quarter, surpassing Samsung’s 31%. This success is driven by strong performance in the premium segment and a strategic focus on affordability in India, where Apple’s market share reached a record 10.4%.
Apple’s Rise in the Indian Market
Apple’s market share in India reached 10.4% in the third quarter of 2025 (July-September), marking a considerable 25.6% year-over-year growth,according to data from the International Data Corporation (IDC) IDC. this growth propelled Apple to secure the fourth position in the Indian smartphone market for the first time.
IDC projects Apple will ship 15 million units in India for the entirety of 2025, representing strong double-digit growth IDC. This positive trajectory contrasts with the overall Indian smartphone market, which is anticipated to experience a low single-digit annual decline in 2025 IDC.
Affordability and Strategic Pricing
A key driver of Apple’s success in India is its multi-year strategy focused on affordability.This includes significant price reductions on older iPhone models (n-1/n-2 generations) during festive sales events on e-commerce platforms,coupled with attractive no-cost EMI (Equated Monthly installment) plans and trade-in offers. As Upasana Joshi, Research Manager at IDC india, notes, this approach, combined with Apple’s brand appeal, has enabled the company to capture a 10% market share in just two years.
Apple’s gains are especially pronounced in the premium and super-premium smartphone segments.The premium segment (likely $600+) in India grew by 43.3% year-over-year in Q3 2025, increasing its market share from 4% to 6% IDC. The super-premium segment ($800 and above) experienced even more substantial growth,at 52.9% year-over-year, with its share rising from 6% to 8% IDC.
The iPhone 16, iPhone 15, and iPhone 17 collectively accounted for over 70% of shipments in the premium segment.
Top Performing models
The iPhone 16 was the most-shipped smartphone in India during the quarter, contributing 5% of total market shipments. The newly launched iPhone 17 series and iPhone Air also performed exceptionally well, accounting for 16% of Apple’s Q3 shipments – marking the strongest launch-quarter performance for any iPhone as 2021 IDC.
Global Market Leadership
According to the Worldwide Quarterly Mobile Phone Tracker, Apple surpassed Samsung to reclaim the top position in the global smartphone market, achieving a 66% market share compared to samsung’s 31% IDC.Key models driving this growth included the iPhone 16, iPhone 16 Pro, Galaxy S24 Ultra, Galaxy Z Fold7, and Galaxy S25 Ultra.
| Brand | Market Share (Q3 2025) |
|---|---|
| Apple | 66% |
| Samsung | 31% |
| Other | 3% |