Apple iPhone Sock: Fashion Trend or Marketing Stunt?

by Lisa Park - Tech Editor November 19, 2025

written by Lisa Park - Tech Editor November 19, 2025

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Apple’s iPhone Sock and‌ the Rise of Tech Fashion

Apple’s iPhone Sock: A Fashion Statement or Marketing Ploy?

At a Glance

What: Apple released a ⁣knitted sock designed ⁢to hold an⁢ iPhone,priced at €39.
Where: Initially available in France, now expanding to other markets.
When: Launched in late 2023/early 2024.
Why it Matters: Signals Apple’s foray into fashion accessories and a ‍potential new ⁤revenue stream. Highlights consumer willingness to purchase branded, ⁣even seemingly needless, items.
what’s Next: Potential for wider product line ‌expansion into apparel and other⁢ accessories. monitoring consumer response to gauge ⁤long-term viability.

what Happened?

Apple recently ‌launched an unexpected product in France: a knitted sock designed specifically to hold an iPhone. Priced at €39 (approximately $42 USD), the “iPhone ⁢Pocket” quickly became a talking point online, sparking both amusement⁤ and criticism. The product ⁣is a simple, knitted sock with a small opening for the charging cable.It’s marketed as ‌a way to⁢ keep your iPhone safe and accessible while on the go.

The launch⁤ was initially reported by Liberation ‌and

Lisa Park is a leading technology journalist with 11 years of experience covering Silicon Valley, emerging technologies, and digital innovation. Lisa holds a Master's in Computer Science and Her expertise spans artificial intelligence, blockchain technology, cybersecurity, and venture capital. She has exclusive access to tech executives, startup founders, and industry insiders, making her a trusted voice in technology reporting.