Apple has scheduled a “special Apple Experience” for , inviting select media to New York, London, and Shanghai. While the company remains tight-lipped about specific announcements, a confluence of reports and leaks suggests a range of Mac and iPad updates are likely, with the potential for additional hardware reveals.
MacBook Pro Updates Expected with M5 Pro and M5 Max
A refresh of the MacBook Pro line is widely anticipated, focusing on performance improvements through the introduction of the M5 Pro and M5 Max chips. These new silicon iterations are expected to deliver gains in both CPU and GPU performance, alongside enhanced energy efficiency. Crucially, reports indicate that the external design of the MacBook Pro will remain largely unchanged, suggesting Apple is prioritizing internal upgrades for this cycle.
MacBook Air to Receive M5 Chip Boost
Alongside the Pro models, a new MacBook Air powered by the base M5 chip is also expected. Similar to the anticipated MacBook Pro update, this appears to be a chip-focused refresh, with the current thin and light chassis design remaining intact. The base model is expected to maintain its starting price point of $999.
A More Affordable MacBook on the Horizon
Perhaps the most intriguing potential announcement is a new, lower-cost MacBook. Apple is reportedly developing an entry-level notebook powered by an iPhone-class chip, rather than the traditional M-series processors found in its higher-end machines. This strategic move aims to make MacBooks more accessible to a wider audience, particularly students and office workers. The aluminum-encased notebook is rumored to feature a display size just under 13 inches and will be available in multiple color options. Apple has reportedly developed a new manufacturing process to reduce production costs while maintaining the premium feel of an aluminum enclosure.
Mac Studio Poised for Performance Upgrade
Professional users may also see updates, with a refreshed Mac Studio potentially on the cards. Rumors point to configurations featuring the M5 Max and M5 Ultra chips, offering significant performance gains for demanding workloads. The compact design of the Mac Studio is expected to remain unchanged, with the focus solely on internal performance improvements. Pricing for the updated Mac Studio is rumored to start around $1,999.
iPhone 17e: A More Accessible iPhone Option?
The possibility of an iPhone 17e announcement exists, though its introduction may be separate from the March 4 event. Leaks suggest this model will be a more affordable iteration of the iPhone 17 lineup, incorporating features like the Dynamic Island and MagSafe technology. The iPhone 17e is expected to maintain a lower price tier, potentially around $599.
iPad Lineup to See Updates
Apple’s iPad lineup is also expected to receive attention. Reports suggest updates to both the entry-level iPad and the iPad Air. The entry-level iPad is anticipated to receive a chip upgrade, potentially featuring an A18 or A19 chip, alongside an increase in RAM to 8GB. The iPad Air is expected to be powered by the new M4 chip. Design changes are not expected for either device, and pricing is rumored to remain consistent with current models.
Other Potential Announcements
Beyond these core updates, several other products have been mentioned in rumors, though their inclusion in the March 4 event remains less certain. These include an updated Apple Studio Display, new Apple TV hardware, and a second-generation HomePod mini. There has also been speculation about a new smart home hub, but its timing remains unclear.
For consumers considering a purchase, waiting until after may prove beneficial. Even if a new device isn’t immediately purchased, the introduction of new models often leads to price reductions on previous-generation hardware. Apple has not yet provided a livestream time or a detailed agenda for the event, but further specifics are expected to emerge as the date approaches.
