Apple Pay Unveils Holiday Ad ‘Plates’ for Effortless Festive Shopping

Apple has launched a new holiday campaign highlighting Apple Pay. The campaign features an upbeat ad titled “Plates,” directed by Nick Ball.

The ad tells the story of a collector who gets a long-desired decorative plate easily using Apple Pay. It uses the catchy song “One Track Mind” by Chromeo. The ad shows how fast, simple, and secure Apple Pay makes holiday shopping on devices like the iPhone, Apple Watch, iPad, Mac, and Apple Vision Pro.

Nick Ball adds a fun touch to the relatable story, making it enjoyable for viewers. The campaign emphasizes that Apple Pay allows customers to shop without creating accounts or entering payment details multiple times.

“Plates” is part of a larger initiative running on CTV, YouTube, and other digital platforms. It positions Apple Pay as the best choice for easy holiday shopping.

For more of Nick Ball’s work, visit his Bestads Profile.

Details of the Campaign:

• Agency: Apple In-House
• Director: Nick Ball
• Production Company: FINCH
• VFX: Framestore
• Audio Mix: Model Citizen
• Editing: Rock Paper Scissors
• Director of Photography: Larkin Seiple
• Music: “One Track Mind” by Chromeo