Apple is gearing up for a busy spring, with a wave of new products expected to launch, including a more affordable iPhone, updated iPads and new Macs. The company appears to be strategically focusing on budget-friendly options alongside its premium offerings, particularly as it seeks growth in emerging markets. Bloomberg’s Mark Gurman detailed the upcoming releases in his Power On newsletter, outlining a diverse lineup slated for release in the coming months.
iPhone 17e: Balancing Affordability with Key Features
The iPhone 17e, positioned as a more accessible entry point into the iPhone ecosystem at around $599, is set to receive several key updates despite maintaining a similar overall design to the iPhone 16e. The device will feature Apple’s A19 chip, the same processor found in the standard iPhone 17 models. While Apple may reduce the number of GPU cores – a tactic employed with the iPhone 16e – the impact on everyday performance is expected to be minimal.
A significant addition to the iPhone 17e will be MagSafe charging compatibility. This will unlock a wide range of MagSafe accessories and enable faster wireless charging speeds, addressing a criticism leveled against the iPhone 16e. The inclusion of Apple’s new C1X and N1 chips will also enhance the phone’s connectivity, providing improved 5G capabilities and Wi-Fi/Bluetooth performance.
Base Model iPad Gets a Long-Awaited AI Boost
The entry-level iPad is poised for its most substantial upgrade in years with the integration of Apple Intelligence. This will bring Apple’s AI platform to the entire iPad lineup, offering enhanced features and capabilities. To support these AI functionalities, Apple will increase the base model iPad’s RAM to 8GB, allowing it to handle more demanding tasks.
The iPad will also utilize the A18 chip, though some reports, including those from Macworld, suggest a leaked code indicates the A19 processor may be used instead. While both chips are relatively close in performance, the A19 would provide a more significant upgrade over the current A16 chip. The addition of Apple’s N1 wireless chip is also expected, improving Wi-Fi, Bluetooth, and Thread connectivity. Whether Apple will incorporate its own 5G modem into a cellular version of the iPad remains unclear.
A Low-Cost MacBook Aimed at the Chromebook Market
Apple is preparing to challenge the Chromebook market with a new, low-cost MacBook powered by an iPhone chip. This move signals a broader strategy to offer more affordable Mac options, with existing M1 and M2 MacBook models already seeing significant price reductions from third-party sellers. The new MacBook is designed to compete with both less expensive Windows laptops and Chromebooks.
While specific chip details remain unconfirmed, rumors suggest Apple may utilize its A19 Pro chip. The laptop is expected to feature a 12.9-inch display, potentially mirroring the form factor of the discontinued 12-inch MacBook. Details regarding port selection, 5G connectivity, and webcam quality are currently unknown. Apple may also introduce a range of vibrant color options, similar to those available with the iMac.
iPad Air and MacBook Air Receive Incremental Updates
Alongside these new additions, Apple is also preparing updates to the iPad Air and MacBook Air lines. The iPad Air is expected to receive an incremental upgrade, likely featuring one of Apple’s latest processors. While a complete redesign isn’t anticipated in the near term, the new processor will enhance performance and efficiency.
The M5 MacBook Air is also on the horizon, building upon the success of its predecessors. The M5 chip is expected to deliver a substantial performance boost, potentially rivaling the performance of the M1 Ultra. Details regarding potential improvements to the FaceTime camera, color options, or pricing remain unclear, but the M5 MacBook Air is expected to continue offering a compelling balance of portability, performance, and affordability.
Apple’s upcoming product releases demonstrate a clear strategy to broaden its market reach by offering a wider range of price points and features. The focus on budget-friendly devices, coupled with continued innovation in its premium product lines, positions Apple for continued growth in a competitive technology landscape.
