Apple to Australians: You’re Too Stupid to Choose Your Own Apps
- Apple is cautioning the Australian government against adopting the European Union's Digital Markets Act (DMA), arguing that such a move could expose Australians to notable security and...
- The EU's Digital Markets Act targets the core power of Big Tech: user lock-in.
- Critics of Apple's practices point out that the actual cost of processing payments in the EU is typically less than 1%, making Apple's commission a considerable margin.
Apple Warns Australia Over Digital Markets Act, Cites Security risks
Updated June 22, 2025
Apple is cautioning the Australian government against adopting the European Union’s Digital Markets Act (DMA),
arguing that such a move could expose Australians to notable security and privacy risks. The tech giant’s
warning comes as Australia considers implementing DMA-style regulations to address the market power of major
tech companies and promote competition in the digital space.
The EU’s Digital Markets Act targets the core power of Big Tech: user lock-in. It grants Europeans the ability to
move between platforms without losing data or contacts.For smaller businesses, the DMA seeks to break Apple’s
hold on payment processing within its ecosystem. Currently, Apple levies a commission of up to 30% on
transactions made through iPhone and iPad apps, while prohibiting developers from offering choice payment
options.
Critics of Apple’s practices point out that the actual cost of processing payments in the EU is typically less
than 1%, making Apple’s commission a considerable margin. The DMA’s provisions for “sideloading,” which would
allow users to install apps from outside the official App Store,aim to address this issue.
Apple contends that these changes would undermine the security and privacy protections it provides to its
customers.The company asserts that Australians would be less safe if they had greater control over their app
choices and payment methods. Though, the Australian Treasury issued a report in late 2024 seriously
considering adopting DMA-like rules.
While Apple has taken steps to protect user privacy at times, the company has also faced criticism for its own
data collection practices and its compliance with government censorship demands. Critics argue that Apple
sometimes prioritizes its financial interests and relationships with repressive governments over the well-being
of its users.
The global push for antitrust action continues to grow, with regulators around the world examining the practices
of tech giants. The EU’s DMA is seen as a potential model for other countries seeking to address the power of
dominant tech platforms.
What’s next
Australia’s decision on whether to adopt DMA-style rules could have significant implications for the tech
industry and consumers. The debate is expected to continue as policymakers weigh the potential benefits of
increased competition against concerns about security and privacy.
