Apple TV subscribers now have a more affordable way to watch the Super Bowl and the upcoming 2026 Winter Olympics. A new bundle allows existing Apple TV users to add Peacock, the streaming home for both events, for just $2 per month.
The deal, announced today, significantly undercuts the standalone cost of Peacock Premium, which typically runs $10.99 per month. Apple TV itself is priced at $12.99 per month as a standalone service. Combining the two through this new promotion brings the total monthly cost to $14.99 – a savings of $8.99 compared to subscribing to each separately.
The bundled pricing structure isn’t limited to just the base Peacock Premium tier. Subscribers can also opt for Peacock Premium Plus, which offers an ad-free experience (with some exceptions for live events like the Super Bowl and Olympics) for an additional discount. Apple TV subscribers can access Peacock Premium Plus for $6.99 per month, a $10 reduction from its standard price of $16.99. However, it’s important to note that even with the ad-free plan, live content will still include advertisements.
The offer extends to Apple One subscribers as well, though with a slight variation. Apple One users can add Peacock Premium Plus to their existing plan for $11 per month, still a discount compared to the standalone price.
Interestingly, the bundle works in both directions. Peacock subscribers who don’t currently have Apple TV can also add Apple’s streaming service for a reduced cost, though the exact amount wasn’t specified in available details.
This promotion arrives at a strategic time for Peacock. The streaming service is heavily invested in live sports, and securing the rights to broadcast both the Super Bowl and the Winter Olympics represents a significant push to attract and retain subscribers. Offering access through a discounted bundle with Apple TV broadens its reach and makes these high-profile events more accessible to a wider audience.
Beyond live sports, Peacock’s content library includes popular series like The Traitors and All Her Fault, providing a broader entertainment offering. Apple TV, meanwhile, continues to release new seasons of critically acclaimed shows such as Shrinking and Hijack, alongside a growing catalog of original films, and series.
The $14.99 Apple TV + Peacock Premium bundle appears to be the most cost-effective option for viewers primarily interested in accessing live sports coverage. The $2 monthly add-on for Peacock is a compelling incentive for existing Apple TV subscribers. However, potential subscribers should carefully consider their viewing habits and whether the additional content offered by each service justifies the overall cost.
The availability of the bundle and the specifics of the offer (particularly the pricing for adding Apple TV to a Peacock subscription) may vary. Interested viewers are encouraged to visit Peacock’s bundle page or the Apple TV app for the most up-to-date information.
