Arsenal Bank Starling Partnership News
- * Partnership: Arsenal Football Club has entered into a multi-year partnership with digital bank Starling, making Starling their official retail banking partner.
Arsenal Announces Partnership wiht Starling Bank & Launches Financial Literacy Campaign
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* Partnership: Arsenal Football Club has entered into a multi-year partnership with digital bank Starling, making Starling their official retail banking partner. This includes both the men’s and women’s teams.
* “Good with Money” Campaign: The partnership launches with a financial literacy campaign called ‘Good with Money’, using football terminology to explain financial skills.Former Arsenal goalkeeper David Seaman is the face of the campaign.
* Campaign Content: The first video, ‘Defending against cyber Crims’, focuses on protecting banking information. More videos featuring current and former players like Alessia Russo and Beth Mead will be released on social media.
* Perks for Starling Customers: Starling customers will receive exclusive benefits, including ticket giveaways.
* Community Involvement: Starling and Arsenal will collaborate on initiatives through Arsenal in the Community to support women and girls in North London.
* Starling’s Previous Sponsorships: This deal builds on Starling’s previous involvement in football, including sponsoring UEFA women’s EURO 2022 and Southampton Women’s FC.
* Quotes: Juliet Slot, Arsenal’s Chief commercial Officer, highlighted Starling’s commitment to the women’s game and their shared focus on sustainable growth.
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