Arsenal & TCL Partnership Extended | Latest News
Arsenal adn TCL have dramatically extended their global partnership, solidifying TCL as Arsenal’s official consumer electronics partner. This renewed collaboration signals a major push into fan engagement, with Bukayo Saka leading the charge as the new TCL ambassador. The enhanced partnership spans both the men’s and women’s teams, promising exciting activations. news Directory 3 brings you this exclusive update. The agreement also includes integration within Arsenal’s matchday programming, broadening the reach of both brands. With activations planned in Hong Kong and beyond, what fresh experiences await fans as this partnership evolves? Discover what’s next …
Arsenal Extends Global Partnership with TCL for Consumer Electronics
Updated May 29, 2025
Arsenal Football Club and TCL, a global consumer electronics brand, have broadened their existing collaboration into a multi-year global partnership. The agreement elevates TCL to Arsenal’s official global consumer electronics partner, building on two years of regional partnership focused on the United Kingdom, Middle East, and Africa.
The expanded partnership will reach new markets worldwide.Fan engagement will feature Arsenal’s first team players and Bukayo Saka,the newly appointed TCL ambassador. TCL product integration will also be featured on Arsenal’s matchday show,Live from N5.
Arsenal’s men’s first team will tour during the pre-season,including activations in Hong Kong,home to TCL’s global headquarters. This will allow the club to connect with supporters and deliver unique experiences and content.
Juliet Slot, chief commercial officer at Arsenal, expressed pride in the strengthened relationship. “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values,” Slot said. ”as our new Global Partner, we look forward to continuing this prosperous relationship, working together