Elmshorn, Germany – Students at the Erich Kästner Gemeinschaftsschule (KGSE) are hoping for a major boost to school spirit – and a unique concert experience – as they compete for a chance to host Icelandic singer Ásdís as part of a Radio Hamburg contest. The school is currently ranked eighth in the voting, which concludes on .
The contest, launched by Radio Hamburg, offers one school in the Hamburg, Lower Saxony, and Schleswig-Holstein regions an exclusive performance by Ásdís during a school break. The winning school will be announced on during the station’s morning show, hosted by John Ment and Lea Kruse.
For the KGSE, the opportunity represents more than just a concert. Teacher Stefanie Bornemann explained to local media that many of her students lack the financial means to attend concerts outside of school. “We are a full-day school and are like a second home for the students,” Bornemann said. “It would be wonderful to make the school day special with a concert.” She noted the excitement among the student body, with posters displayed throughout the school and students making announcements over the public address system.
Ásdís has quickly become a popular artist among students in the region, with hits like “Touch Me,” “Pick Up,” and “Beat of Your Heart” frequently appearing on school playlists and charts. The singer has collaborated with artists such as Purple Disco Machine and Michael Schulte, further broadening her appeal.
The contest isn’t limited to the KGSE. Several other schools are also vying for the coveted performance, including the Gemeinschaftsschule Rugenbergen in Bönningstedt (currently in first place), the Klaus-Groth-Schule in Tornesch, and the Johann-Comenius-Schule in Pinneberg-Thesdorf (currently in fifth place). The outcome will be determined solely by the number of votes each school receives.
The online voting period is open until at 12:00 PM Central European Time. Radio Hamburg plans to follow the winning school in the days leading up to the concert, documenting the preparations for the event. The station will begin coverage on .
This contest highlights a growing trend of radio stations and music promoters seeking to connect directly with young audiences through school-based events. The appeal is clear: a captive audience, enthusiastic participation, and a chance to build brand loyalty among the next generation of music fans.
The KGSE’s participation also underscores the role schools play in providing cultural experiences for students who might otherwise miss out. Bornemann’s comments suggest that the concert would be particularly meaningful for students facing economic hardship, offering a rare opportunity to enjoy live music in a familiar and supportive environment.
The competition is fierce, with schools actively encouraging students, parents, teachers, and community members to cast their votes. The outcome remains uncertain, but the enthusiasm surrounding the contest is palpable, promising a memorable event for whichever school ultimately wins the chance to host Ásdís.
The results of the voting will be revealed during the Radio Hamburg morning show on , between 5:00 AM and 10:00 AM. Schools are encouraged to share visuals and information about the contest on social media to maximize their outreach and garner support.
