‘Bachelor’ Alums Iaconetti, Haibon Take⁣ on Executive⁣ producer Role

Updated July 3, 2025

Ashley Iaconetti and Jared Haibon, known from ABC’s “Bachelor in paradise,” are expanding their role in the entertainment industry. The couple is now executive producing the independently financed TV pilot,⁤ “Too Romantic,” a project helmed by Madhouse Films.

The pilot, created by⁣ writer-director Talia Light Rake and her Heavy Shovel ⁣Productions, delves into the complexities of online relationships. Rivkah Reyes, sam Vartholomeos, and Ashley Ganger will star in “Too Romantic,” which examines the impact of social media on identity and romance.

The show’s premise centers on a young woman grappling with her identity ⁣as her romantic life becomes intertwined with her online persona. Producers say the show draws inspiration from Erving Goffman’s performance theory and references “The⁤ Wizard of Oz,” exploring the emotional toll of constant⁤ self-surveillance in the age of influencers.

Madhouse Films, launched in May by Katherine Romans and Charlie Traisman, ‍is overseeing the production. The pilot is currently in production in New York.

“We are extremely excited to have the opportunity to executive produce Too Romantic with Madhouse Films,” saeid Haibon.

Haibon added that⁢ he has always been interested in producing and that Iaconetti was impressed by Light Rake’s talent. “After reading the script, we were drawn⁤ to ⁢the ⁤story, the characters, and the clarity of Talia’s vision,” Haibon said. “We felt we could offer meaningful insight through our experience with influencer culture and having⁣ a relationship in the public eye.”

What’s next

Further casting details ⁢for “Too Romantic” are expected to be released in the fall.