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Table of Contents
- Askeladden & Co Seeks Entrepreneur to Lead Self-Preparedness Venture
- Self-Preparedness in norway: Your Essential Q&A
- What is Self-Preparedness and Why is it Important?
- What is a ”Food Box for Self-Preparedness”?
- What are the recommended Emergency Supplies in Norway?
- Why is there growing interest in self-preparedness in Norway?
- What is Askeladden & Co. doing in the self-preparedness market?
- Table: Increased Preparedness Trends
- Who is this store aimed at?
- What kind of person is Askeladden & Co looking for to run the store?
- Askeladden & Co seeks an entrepreneur to develop a store for prepping and self-preparedness, inspired by growing interest in Norway.
- The goal is to offer a “food box for self-preparedness.”
- Increased self-preparedness has led to a rise in DSB sidewares.
Massage, used cars, pizza, medical services, and accounts.
What’s next from askeladden & Co? Prepping!
“We think prepping will be as common as having smoke detectors. There is a trend that comes too full.If you look at land in Eastern Europe and Finland,this becomes even clearer,” says a source.
Photo: Ivar Kvaal / DSB
Several Have Signed Up
On a recent date, the company had 150 applicants who wanted to be the entrepreneur who would lead the work.
“We have received a lot of applications, and it is clear that many people think this is exciting. We are now in the process of interviewing candidates,” says Schütt.
He says that they are looking for someone who is entrepreneurial, has a strong drive, and is passionate about self-sufficiency and preparedness.
“It is an advantage if you have experience with e-commerce and logistics, but it is not a requirement. The most important thing is that you have the desire to build something new,” says Schütt.
The person who gets the job will be responsible for developing the concept, building the team, and launching the store.
“This is a unique possibility to be part of building something from the ground up. We have high ambitions and believe that this can become a very large and critically important business,” says Schütt.
The company has previously been behind companies such as dr. Dropin, Nabobil, and Mittanbud.
“We have a good track record of building triumphant companies, and we believe that we can do the same with this,” says Schütt.
He says that they have already received a lot of interest from investors.
“We are in dialogue with several investors who are interested in investing in this. We believe that this is a very attractive investment opportunity,” says Schütt.
More worried
According to figures from the Directorate for Social Security and Emergency Preparedness (DSB), Norwegians have become more concerned with being prepared for crises.
In 2022, DSB sold over 50 percent more preparedness products than the year before.
“We see that more and more people are concerned with being prepared for crises. This might potentially be due to the war in Ukraine, climate change, and other factors,” says Director Cecilie Daae in DSB to E24.
DSB recommends that everyone should have a home preparedness kit that can help them manage for at least three days without outside help.
The preparedness package should include food, water, medicine, a radio, a flashlight, and other necessary supplies.
“It is important to be prepared for crises so that you can take care of yourself and your family. A preparedness package can make a big difference,” says Daae.
Askeladden & co believes that there is a large market for preparedness products in norway.
“We believe that more and more people will be concerned with being prepared for crises. This is a trend that we want to be a part of,” says Schütt.
He says that they will offer a wide range of preparedness products, from food and water to medicine and equipment.
“We will have everything you need to be prepared for a crisis,” says Schütt.
«Food box for self-preparedness»
The idea is to offer a “food box for self-preparedness” that contains everything you need to manage for a certain period.
“We will make it easy for people to be prepared for crises. You will be able to order a food box that contains everything you need, and then you will be safe,” says Schütt.
He says that they will also offer other preparedness products, such as water filters, first aid kits, and radios.
“We will have a wide range of products so that everyone can find something that suits their needs,” says Schütt.
Askeladden & Co is not the only company that sees the potential in the preparedness market.
Several other companies have also launched preparedness products in recent years.
”There is a growing market for preparedness products, and we believe that there is room for several players,” says Schütt.
He says that they will differentiate themselves by offering high-quality products and good customer service.
“We want to be the best in the market when it comes to preparedness products,” says schütt.
Askeladden & Co Seeks Entrepreneur to Lead Self-Preparedness Venture
The company is looking for a leader to develop and operate a store focused on self-preparedness, capitalizing on growing consumer interest.
Askeladden & Co has posted an advertisement seeking an individual to “lead, develop, and operate” a store specializing in self-preparedness. The ideal candidate should possess “hands-on e-commerce experience, good commercial understanding, and intense stand-at-will.”
According to a representative, the selection process is rigorous.The company seeks an entrepreneur who is commercial, creative, good with people, and possesses extreme job satisfaction. If the right candidate is not found, the company will launch the venture as an internal project.
Addressing a Market Need
The concept is described as a “food box for self-preparedness,” aiming to provide a simple and affordable choice for individuals seeking to prepare for emergencies.
To shop what you need, you have to visit between five and six stores, and you don’t bother. If you are going to buy from emergency specialists, our surveys show that people think the packages are too expensive, and also contain more than they need. This is what we intend to do something about.
The company intends to recruit a self-propelled entrepreneur, providing capital and assistance to launch the company.
Increased Interest in Self-Preparedness
Recent reports indicate a surge in interest in self-preparedness among the population. Entrepreneur Fredrik Juell reported a 140 percent increase in sales of self-preparedness products.
A recent survey indicated positive trends in the population’s self-preparedness:
- The proportion who have considered their response to a prolonged power outage increased from 35 percent in 2017 to 56 percent.
- During the same period, the proportion who have stored drinking water increased from 21 to 47 percent.
Recommended Emergency Supplies
Self-Preparedness in norway: Your Essential Q&A
Are you prepared for unexpected events? In Norway, the focus on self-preparedness is growing. This extensive Q&A provides essential details.
What is Self-Preparedness and Why is it Important?
Self-preparedness means being ready to manage your household independently for a period of time, notably during emergencies like power outages, natural disasters, or other crises. It’s crucial as emergency services might be overwhelmed, and you must be able to take care of your family.
What is a ”Food Box for Self-Preparedness”?
Askeladden & Co. is launching a venture offering a “food box for self-preparedness.” This box is designed to provide everything you need to sustain yourself for a set period. This approach simplifies emergency planning, making it easier and more affordable than gathering supplies from multiple sources.
What are the recommended Emergency Supplies in Norway?
Authorities (like the Directorate for Social security and Emergency Preparedness – DSB) reccommend being able to manage independently for at least three days. Here’s a list of essential supplies:
- Clean drinking water
- Non-perishable food
- Cooking equipment
- Extra fuel
- Food and water for pets
- Cash and payment cards
- Warm clothing and blankets
- Matches and candles
- Firewood (if applicable)
- Indoor-safe gas or paraffin oven
- Flashlights or headlights
- Medications and first aid supplies
- Iodine tablets (for specific demographics)
- Hygiene products
- DAB radio
- Batteries and power bank
- List of critically important phone numbers
Why is there growing interest in self-preparedness in Norway?
Several factors contribute to the increased focus on self-preparedness:
- Global Events: The war in Ukraine and other international events.
- climate Change: Increased risk of severe whether events
What is Askeladden & Co. doing in the self-preparedness market?
Askeladden & Co. is seeking an entrepreneur to launch a store focused on self-preparedness. They plan to offer the “food box for self-preparedness” alongside a variety of other products designed to help people prepare for crises. They aim to offer high-quality products and good customer service.
Table: Increased Preparedness Trends
| Preparedness Measure | 2017 Percentage | Recent Data Percentage |
|---|---|---|
| Considered Response to Power Outage | 35% | 56% |
| Stored Drinking Water | 21% | 47% |
Who is this store aimed at?
The store is for anyone who wants to be prepared for unexpected events. It offers solutions that are easy, affordable, and accessible.
What kind of person is Askeladden & Co looking for to run the store?
They are looking for an entrepreneurial individual with:
- hands-on e-commerce experience
- Good commercial understanding
- Strong drive and intense job satisfaction
