Aston Villa Women: US Investment & Future Growth

Villa have been working on a deal involving selling a stake to investors with a view to selling the rest to the club’s holding company to help them comply with PSR.

The entry of a third party (U.S.-based investors) provides key evidence in determining market value for the Premier League’s fair market value assessment. That would allow Villa to sell 90% to V Sports, potentially generating around £55m in total as PSR-compliant funds.

Although the June 30th accounting deadline has now expired, it is possible for the sale of an asset, such as the women’s team, to be included in the 2024-25 accounts if the sale has been agreed in principle but the price has not been finalised.

It is understood that a similar process has been considered for ‘The Warehouse’, the club’s new music and events space, with a potential value of around £50m.

Villa’s move mirrors fellow Premier League side Chelsea’s decision to sell their women’s team to BlueCo, the company which owns the west London club, for nearly £200m in June 2024. Chelsea also sold an eight per cent stake in their women’s team to Alexis Ohanian in May for £20m, which put the total value of the team at approximately £245m.

V Sports, founded by owners Wes Edens and Nassef Sawiris, also own a 29% stake in Vitória SC and a 25% stake in Real Unión.

Aston Villa finished sixth in the Women’s Super League and have played in the top flight since 2020-21. Villa’s men’s team also finished sixth in 2024-25, securing a place in the Europa League. Villa’s run to the last 16 of the Champions League last season generated about £100m.

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