ASUS DRAM Entry: 2026 Strategy to Solve Memory Shortages
“`html
ASUS Plans In-House DRAM Production to Combat Global Memory Shortage
Amidst a global DRAM shortage driven by demand from data centers and AI, ASUS is reportedly planning to manufacture its own memory chips by 2026, potentially lessening its reliance on external suppliers like Micron and Samsung.
the Global Memory Crisis
The global PC market is currently experiencing a significant DRAM shortage, driving up prices and impacting availability. According to recent reports, DRAM prices are experiencing a substantial increase. This scarcity is largely attributed to the surging demand from data centers and the rapidly expanding market for AI accelerators, which consume a disproportionate share of available chips.This leaves consumer-grade RAM increasingly scarce and expensive.
the current situation is a reversal from previous years.In 2023, the DRAM market faced oversupply, leading to price declines. However, the explosive growth of generative AI in 2024 and 2025 dramatically shifted the landscape. AI models require vast amounts of high-bandwidth memory (HBM) - a specialized type of DRAM - to operate efficiently.This demand has strained the entire DRAM supply chain.