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Athena and GET Become 6DAYS® Official Partners

July 14, 2025 David Thompson Sports
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At a glance
Original source: fim-isde.com

Athena and GET Gear Up to Power the 6DAYS® FIM Enduro of Nations Italia 2025

Table of Contents

  • Athena and GET Gear Up to Power the 6DAYS® FIM Enduro of Nations Italia 2025
    • A Strategic Partnership to Boost Enduro Performance
      • Connecting Directly with the Enduro Rider
    • Building for the Future: A Long-Term Vision
      • Expert Endorsements Highlight the Synergy

Bergamo, italy – The world of off-road racing is buzzing with the announcement that Athena and its GET electronic solutions brand are set to become Official Partners of the prestigious 6DAYS® FIM Enduro of Nations Italia 2025. This exciting collaboration aims to elevate the Enduro racing experience by providing riders with cutting-edge powerparts and advanced electronic systems, marking a meaningful step in supporting the Enduro community.

A Strategic Partnership to Boost Enduro Performance

While powerparts are a staple in disciplines like Motocross, their adoption in Enduro has historically been less widespread. athena, a company renowned for its high-performance components, has identified the 6DAYS® event as the perfect platform to showcase its thorough range of powerparts. This includes essential engine components such as cylinders and pistons, and also clutch discs, all designed to enhance the performance and durability of Enduro motorcycles.

Beyond mechanical upgrades, athena’s GET brand will also be prominently featured, highlighting its sophisticated electronic solutions. This encompasses advanced ECUs (Engine Control Units) and specialized mapping software, crucial for fine-tuning engine performance to meet the diverse demands of Enduro racing.

Connecting Directly with the Enduro Rider

The 6DAYS® FIM Enduro of Nations, especially the upcoming Italian edition, presents Athena and GET with an unparalleled opportunity to forge direct connections with Enduro riders. The partnership is especially focused on engaging with amateur riders, a vital segment of the sport. By leveraging the global reach of 6DAYS® Italia 2025, Athena and GET aim to considerably increase awareness of their extensive product offerings and their commitment to the sport.

Building for the Future: A Long-Term Vision

Looking beyond the immediate event, Athena and GET are committed to a long-term strategy. Their first year as an Official Partner is viewed as a foundational step, with ambitions to build upon this relationship and contribute to the future success and growth of this historic Enduro event.

Expert Endorsements Highlight the Synergy

Stefania Vercesi, Head of Marketing at Athena-GET, expressed her enthusiasm for the partnership: “Becoming an Official Partner of the 6DAYS® Enduro is a major milestone for our company. For years, we’ve played a key role in the Off-road sector, developing innovative solutions for top-level riders and teams. This prestigious partnership marks another step in our journey, reaffirming our commitment to innovation and support for the highest-level competitions.”

Fabio Muner, FIM Marketing and Digital Director, echoed this sentiment, stating: “The 6DAYS® is such an iconic event and one of the biggest on the global calendar so it makes complete sense that Athena and GET recognize its potential to directly connect with riders while at the same time reaching a worldwide audience. It is fantastic news for both Enduro in general and the 6DAYS® in particular and I am confident we will be able to continue to build on this mutually beneficial agreement for years to come.”

The ninety-ninth edition of the 6DAYS® FIM Enduro of Nations is set to take place in Bergamo, Italy, from August 24th to 29th. This event promises to be a thrilling showcase of Enduro talent and a prime opportunity for riders to experience the performance advantages offered by Athena and GET.For more details about the 6DAYS® FIM Enduro of nation Italia 2025 in Bergamo, please visit the official event channels.

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